Apple Inc Insider Trading

AAPL

Last 12 months

Insiders sold $209M and bought nothing on the open market.

58% of the selling was scheduled in advance under 10b5-1 plans. Director Arthur D Levinson sold $71.2M on May 6, 6.1% of their stake, outside a plan. The last open-market buy by an executive or director was in Jul 2015.

Net open-market

−$209M

0 buys · 25 sales

Under a 10b5-1 plan

58%

of the value sold

Insiders who bought / sold

0 / 8

executives and directors

Last open-market buy

Jul 2015

Jul 27, 2015

Get an email when AAPL's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 27	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	2,399	$343.36	824K	6.9%	Form 4
Oct 20	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	2,399	$339.62	815K	6.4%	Form 4
Oct 16	Ben Borders Principal Accounting Officer	Sold10b5-1 plan 5 parts	1,280	$345.40 average	442K	3.2%	Form 4
Oct 16	Kevan Parekh Senior Vice President, CFO	Sold10b5-1 plan 5 parts	1,392	$345.05 average	480K	7.4%	Form 4
Oct 13	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	2,399	$345.00	828K	6.1%	Form 4
Oct 6	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	2,399	$332.01	796K	5.7%	Form 4
Oct 2	Timothy D Cook Executive Chair	Sold10b5-1 plan 4 parts	191,753	$332.96 average	$63.8M	5.6%	Form 4
Oct 2	Deirdre O'Brien Senior Vice President	Sold10b5-1 plan 2 parts	46,389	$333.42 average	$15.5M	25%	Form 4
Oct 2	John Ternus CEO	Sold10b5-1 plan 4 parts	25,412	$332.94 average	$8.46M	30%	Form 4
Sep 29	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	2,399	$336.18	806K	5.4%	Form 4
Sep 22	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	2,399	$340.06	816K	5.1%	Form 4
Sep 15	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	1,438	$330.19	475K	3.0%	Form 4
Sep 8	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	1,438	$317.23	456K	4.0%	Form 4
Sep 1	Jennifer Newstead SVP, GC and Government Affairs	Sold10b5-1 plan	1,439	$317.01	456K	3.9%	Form 4
Aug 25	Jennifer Newstead SVP, GC and Secretary	Sold10b5-1 plan	1,439	$310.95	447K	3.7%	Form 4
Aug 18	Jennifer Newstead SVP, GC and Secretary	Sold10b5-1 plan	1,439	$307.49	442K	3.6%	Form 4
Aug 11	Jennifer Newstead SVP, GC and Secretary	Sold10b5-1 plan	1,439	$307.75	443K	3.5%	Form 4
Jun 16	Ben Borders Principal Accounting Officer	Sold10b5-1 plan	116	$295.14	34K	0.3%	Form 4
May 27	Arthur D Levinson Director	SoldNo plan	50,000	$311.02	$15.6M	1.3%	Form 4
May 8	Ben Borders Principal Accounting Officer	Sold10b5-1 plan	1,274	$290.00	369K	3.2%	Form 4
May 6	Arthur D Levinson Director	SoldNo plan 2 parts	250,000	$284.76 average	$71.2M	6.1%	Form 4
Apr 23	Kevan Parekh Senior Vice President, CFO	Sold10b5-1 plan	1,534	$275.00	422K	10%	Form 4
Apr 2	Deirdre O'Brien Senior Vice President	Sold10b5-1 plan 2 parts	30,002	$255.35 average	$7.66M	18%	Form 4
Apr 2	Timothy D Cook Chief Executive Officer	Sold10b5-1 plan 6 parts	64,949	$254.23 average	$16.5M	1.9%	Form 4
Nov 7, 2025	Chris Kondo Principal Accounting Officer	SoldNo plan	3,752	$271.23	$1.02M	20%	Form 4
Oct 16, 2025	Kevan Parekh Senior Vice President, CFO	Sold10b5-1 plan 4 parts	4,199	$247.39 average	$1.04M	32%	Form 4
Oct 2, 2025	Deirdre O'Brien Senior Vice President	Sold10b5-1 plan 2 parts	43,013	$257.39 average	$11.1M	24%	Form 4
Oct 2, 2025	Katherine L. Adams SVP, GC and Secretary	Sold10b5-1 plan 4 parts	47,125	$256.79 average	$12.1M	21%	Form 4
Oct 2, 2025	Timothy D Cook Chief Executive Officer	Sold10b5-1 plan 4 parts	129,963	$256.81 average	$33.4M	3.8%	Form 4
Aug 28, 2025	Arthur D Levinson Director	SoldNo plan	90,000	$232.07	$20.9M	2.1%	Form 4
Aug 8, 2025	Deirdre O'Brien Senior Vice President	Sold10b5-1 plan	34,821	$223.20	$7.77M	20%	Form 4
May 12, 2025	Chris Kondo Principal Accounting Officer	SoldNo plan	4,486	$208.19	934K	22%	Form 4
Apr 23, 2025	Kevan Parekh Senior Vice President, CFO	Sold10b5-1 plan	4,570	$206.00	941K	50%	Form 4
Apr 2, 2025	Jeffrey E Williams COO	Sold10b5-1 plan 3 parts	35,493	$224.01 average	$7.95M	8.3%	Form 4
Apr 2, 2025	Timothy D Cook Chief Executive Officer	Sold10b5-1 plan 4 parts	108,136	$223.65 average	$24.2M	3.2%	Form 4
Apr 2, 2025	Katherine L. Adams SVP, GC and Secretary	Sold10b5-1 plan 4 parts	38,822	$223.67 average	$8.68M	18%	Form 4
Feb 3, 2025	Arthur D Levinson Director	SoldNo plan	1,516	$226.35	343K	<0.1%	Form 4
Dec 16, 2024	Jeffrey E Williams COO	Sold10b5-1 plan 4 parts	100,000	$249.97 average	$25M	20%	Form 4
Nov 15, 2024 – Nov 19, 2024	Arthur D Levinson Director	SoldNo plan 3 parts	200,000	$227.32 average	$45.5M	4.5%	Form 4
Nov 18, 2024	Chris Kondo Principal Accounting Officer	SoldNo plan	4,130	$228.87	945K	21%	Form 4

Oct 2710b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 2,399 at $343.36
824K
6.9% of stake
Oct 2010b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 2,399 at $339.62
815K
6.4% of stake
Oct 1610b5-1 plan
Ben Borders
Principal Accounting Officer · sold 1,280 at avg $345.40
442K
3.2% of stake
Oct 1610b5-1 plan
Kevan Parekh
Senior Vice President, CFO · sold 1,392 at avg $345.05
480K
7.4% of stake
Oct 1310b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 2,399 at $345.00
828K
6.1% of stake
Oct 610b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 2,399 at $332.01
796K
5.7% of stake
Oct 210b5-1 plan
Timothy D Cook
Executive Chair · sold 191,753 at avg $332.96
$63.8M
5.6% of stake
Oct 210b5-1 plan
Deirdre O'Brien
Senior Vice President · sold 46,389 at avg $333.42
$15.5M
25% of stake
Oct 210b5-1 plan
John Ternus
CEO · sold 25,412 at avg $332.94
$8.46M
30% of stake
Sep 2910b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 2,399 at $336.18
806K
5.4% of stake
Sep 2210b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 2,399 at $340.06
816K
5.1% of stake
Sep 1510b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 1,438 at $330.19
475K
3.0% of stake
Sep 810b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 1,438 at $317.23
456K
4.0% of stake
Sep 110b5-1 plan
Jennifer Newstead
SVP, GC and Government Affairs · sold 1,439 at $317.01
456K
3.9% of stake
Aug 2510b5-1 plan
Jennifer Newstead
SVP, GC and Secretary · sold 1,439 at $310.95
447K
3.7% of stake
Aug 1810b5-1 plan
Jennifer Newstead
SVP, GC and Secretary · sold 1,439 at $307.49
442K
3.6% of stake
Aug 1110b5-1 plan
Jennifer Newstead
SVP, GC and Secretary · sold 1,439 at $307.75
443K
3.5% of stake
Jun 1610b5-1 plan
Ben Borders
Principal Accounting Officer · sold 116 at $295.14
34K
0.3% of stake
May 27No plan
Arthur D Levinson
Director · sold 50,000 at $311.02
$15.6M
1.3% of stake
May 810b5-1 plan
Ben Borders
Principal Accounting Officer · sold 1,274 at $290.00
369K
3.2% of stake
May 6No plan
Arthur D Levinson
Director · sold 250,000 at avg $284.76
$71.2M
6.1% of stake
Apr 2310b5-1 plan
Kevan Parekh
Senior Vice President, CFO · sold 1,534 at $275.00
422K
10% of stake
Apr 210b5-1 plan
Deirdre O'Brien
Senior Vice President · sold 30,002 at avg $255.35
$7.66M
18% of stake
Apr 210b5-1 plan
Timothy D Cook
Chief Executive Officer · sold 64,949 at avg $254.23
$16.5M
1.9% of stake
Nov 7, 2025No plan
Chris Kondo
Principal Accounting Officer · sold 3,752 at $271.23
$1.02M
20% of stake
Oct 16, 202510b5-1 plan
Kevan Parekh
Senior Vice President, CFO · sold 4,199 at avg $247.39
$1.04M
32% of stake
Oct 2, 202510b5-1 plan
Deirdre O'Brien
Senior Vice President · sold 43,013 at avg $257.39
$11.1M
24% of stake
Oct 2, 202510b5-1 plan
Katherine L. Adams
SVP, GC and Secretary · sold 47,125 at avg $256.79
$12.1M
21% of stake
Oct 2, 202510b5-1 plan
Timothy D Cook
Chief Executive Officer · sold 129,963 at avg $256.81
$33.4M
3.8% of stake
Aug 28, 2025No plan
Arthur D Levinson
Director · sold 90,000 at $232.07
$20.9M
2.1% of stake
Aug 8, 202510b5-1 plan
Deirdre O'Brien
Senior Vice President · sold 34,821 at $223.20
$7.77M
20% of stake
May 12, 2025No plan
Chris Kondo
Principal Accounting Officer · sold 4,486 at $208.19
934K
22% of stake
Apr 23, 202510b5-1 plan
Kevan Parekh
Senior Vice President, CFO · sold 4,570 at $206.00
941K
50% of stake
Apr 2, 202510b5-1 plan
Jeffrey E Williams
COO · sold 35,493 at avg $224.01
$7.95M
8.3% of stake
Apr 2, 202510b5-1 plan
Timothy D Cook
Chief Executive Officer · sold 108,136 at avg $223.65
$24.2M
3.2% of stake
Apr 2, 202510b5-1 plan
Katherine L. Adams
SVP, GC and Secretary · sold 38,822 at avg $223.67
$8.68M
18% of stake
Feb 3, 2025No plan
Arthur D Levinson
Director · sold 1,516 at $226.35
343K
<0.1% of stake
Dec 16, 202410b5-1 plan
Jeffrey E Williams
COO · sold 100,000 at avg $249.97
$25M
20% of stake
Nov 15, 2024 – Nov 19, 2024No plan
Arthur D Levinson
Director · sold 200,000 at avg $227.32
$45.5M
4.5% of stake
Nov 18, 2024No plan
Chris Kondo
Principal Accounting Officer · sold 4,130 at $228.87
945K
21% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch AAPL, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

AAPL is in 655 US ETFs. The largest of them, with AAPL's weight in each:

Spot a number that looks wrong? Check it in AAPL's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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