Zebra Technologies Corporation (ZBRA) Insider Trading

Last 12 months

Insiders bought $387k and sold $2.41M on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. Chief Strategy Officer Michael Cho sold $1.31M on Aug 7, 40% of their stake, outside a plan.

Net open-market

−$2.03M

3 buys · 6 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

1 / 6

executives and directors

Last open-market buy

Mar 2026

Mar 12, 2026

Get an email when ZBRA's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 10	Linda Connly Director	SoldNo plan	500	$377.68	$189k	12%	Form 4
Aug 7	Michael Cho Chief Strategy Officer	SoldNo plan	3,500	$375.20	$1.31M	40%	Form 4
May 26	Loizides Melissa Luff Chief People Officer	SoldNo plan	500	$253.95	$127k	12%	Form 4
May 14	Janice M Roberts Director	SoldNo plan	3,000	$249.54	$749k	33%	Form 4
Mar 12	Satish Dhanasekaran Director	Bought	200	$205.40	$41k	5.2%	Form 4
Mar 5	Cristen L Kogl Chief Legal Officer	SoldNo plan	145	$235.71	$34k	0.6%	Form 4
Mar 5	Robert John Armstrong Jr Chief Marketing Officer	SoldNo plan	9	$229.73	$2k	0.1%	Form 4
Feb 27	Satish Dhanasekaran Director	Bought	500	$225.25	$113k	15%	Form 4
Nov 18, 2025	Satish Dhanasekaran Director	Bought 2 parts	1,000	$233.12 average	$233k	42%	Form 4
Aug 12, 2025	Linda Connly Director	SoldNo plan	1,107	$322.00	$356k	25%	Form 4
Feb 24, 2025 – Feb 25, 2025	Anders Gustafsson Director	Bought 2 parts	3,227	$309.96 average	$1M	1.6%	Form 4
Nov 25, 2024	Colleen M O'Sullivan Chief Accounting Officer	SoldNo plan	190	$399.89	$76k	3.1%	Form 4
Nov 12, 2024	Michael Cho Chief Strategy Officer	SoldNo plan	298	$400.95	$119k	7.3%	Form 4
Nov 8, 2024	Joseph Ramsey White Chief Product & Solutions	SoldNo plan	1,556	$400.75	$624k	15%	Form 4
Nov 7, 2024	Richard Edward Hudson Chief Revenue Officer	SoldNo plan	1,105	$394.47	$436k	25%	Form 4
Nov 6, 2024	Cristen L Kogl Chief Legal Officer	SoldNo plan	522	$390.00	$204k	3.4%	Form 4
Nov 6, 2024	Jeffrey F Schmitz Chief People Officer	SoldNo plan 2 parts	687	$387.33 average	$266k	6.9%	Form 4
Nov 6, 2024	Robert John Armstrong Jr Chief Marketing Officer	SoldNo plan 2 parts	914	$393.13 average	$359k	18%	Form 4
Oct 31, 2024	Nathan Andrew Winters Chief Financial Officer	SoldNo plan 2 parts	1,837	$381.73 average	$701k	14%	Form 4

Aug 10No plan
Linda Connly
Director · sold 500 at $377.68
$189k
12% of stake
Aug 7No plan
Michael Cho
Chief Strategy Officer · sold 3,500 at $375.20
$1.31M
40% of stake
May 26No plan
Loizides Melissa Luff
Chief People Officer · sold 500 at $253.95
$127k
12% of stake
May 14No plan
Janice M Roberts
Director · sold 3,000 at $249.54
$749k
33% of stake
Mar 12
Satish Dhanasekaran
Director · bought 200 at $205.40
$41k
5.2% of stake
Mar 5No plan
Cristen L Kogl
Chief Legal Officer · sold 145 at $235.71
$34k
0.6% of stake
Mar 5No plan
Robert John Armstrong Jr
Chief Marketing Officer · sold 9 at $229.73
$2k
0.1% of stake
Feb 27
Satish Dhanasekaran
Director · bought 500 at $225.25
$113k
15% of stake
Nov 18, 2025
Satish Dhanasekaran
Director · bought 1,000 at avg $233.12
$233k
42% of stake
Aug 12, 2025No plan
Linda Connly
Director · sold 1,107 at $322.00
$356k
25% of stake
Feb 24, 2025 – Feb 25, 2025
Anders Gustafsson
Director · bought 3,227 at avg $309.96
$1M
1.6% of stake
Nov 25, 2024No plan
Colleen M O'Sullivan
Chief Accounting Officer · sold 190 at $399.89
$76k
3.1% of stake
Nov 12, 2024No plan
Michael Cho
Chief Strategy Officer · sold 298 at $400.95
$119k
7.3% of stake
Nov 8, 2024No plan
Joseph Ramsey White
Chief Product & Solutions · sold 1,556 at $400.75
$624k
15% of stake
Nov 7, 2024No plan
Richard Edward Hudson
Chief Revenue Officer · sold 1,105 at $394.47
$436k
25% of stake
Nov 6, 2024No plan
Cristen L Kogl
Chief Legal Officer · sold 522 at $390.00
$204k
3.4% of stake
Nov 6, 2024No plan
Jeffrey F Schmitz
Chief People Officer · sold 687 at avg $387.33
$266k
6.9% of stake
Nov 6, 2024No plan
Robert John Armstrong Jr
Chief Marketing Officer · sold 914 at avg $393.13
$359k
18% of stake
Oct 31, 2024No plan
Nathan Andrew Winters
Chief Financial Officer · sold 1,837 at avg $381.73
$701k
14% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch ZBRA, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: General Industrial Machinery & Equipment

IRIngersoll Rand Inc.

GTESGates Industrial Corporation plc

ZWSZurn Elkay Water Solutions Corporation

ITWIllinois Tool Works Inc.

RRXRegal Rexnord Corporation

TKRTimken Co.

ITTItt Inc.

DCIDonaldson Company, Inc.

Spot a number that looks wrong? Check it in ZBRA's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing ZBRA

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.