Wix.com Ltd. Insider Trading

WIX

Cluster buy

6 insiders bought 186K of their own stock in 1 day.

Open-market purchases by executives and directors between Aug 31 and Aug 31. Buying is rarer than selling and says more, but it is one input, not a verdict.

Net open-market

−$3.16M

6 buys · 8 sales

Under a 10b5-1 plan

91%

of the value sold

Insiders who bought / sold

6 / 7

executives and directors

Last open-market buy

Aug 2026

Aug 31, 2026

Get an email when WIX's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 1	Shelly B Meyer Chief People Officer	SoldNo plan	479	$95.00	46K	0.3%	Form 4
Sep 1	Yaniv Even-Haim CTO	SoldNo plan	320	$95.00	30K	0.2%	Form 4
Sep 1	Omer Shai CMO	SoldNo plan	490	$95.00	47K	<0.1%	Form 4
Sep 1	Lior Shemesh CFO	SoldNo plan	456	$95.00	43K	0.2%	Form 4
Sep 1	Nir Zohar President	SoldNo plan 2 parts	647	$95.00 average	61K	<0.1%	Form 4
Sep 1	Avishai Abrahami Chief Executive Officer	SoldNo plan 2 parts	709	$95.00 average	67K	<0.1%	Form 4
Aug 31	Shelly B Meyer Chief People Officer	Bought	479	$59.89	29K	0.3%	Form 4
Aug 31	Yaniv Even-Haim CTO	Bought	320	$59.89	19K	0.2%	Form 4
Aug 31	Omer Shai CMO	Bought	490	$59.89	29K	<0.1%	Form 4
Aug 31	Lior Shemesh CFO	Bought	456	$59.89	27K	0.2%	Form 4
Aug 31	Nir Zohar President	Bought 2 parts	647	$59.89 average	39K	<0.1%	Form 4
Aug 31	Avishai Abrahami Chief Executive Officer	Bought 2 parts	709	$59.89 average	42K	<0.1%	Form 4
Aug 27	Ron Gutler Director	Sold10b5-1 plan 4 parts	5,718	$85.42 average	488K	27%	Form 4
Aug 24 – 25	Nir Zohar President	Sold10b5-1 plan 3 parts	30,000	$85.58 average	$2.57M	4.3%	Form 4

Sep 1No plan
Shelly B Meyer
Chief People Officer · sold 479 at $95.00
46K
0.3% of stake
Sep 1No plan
Yaniv Even-Haim
CTO · sold 320 at $95.00
30K
0.2% of stake
Sep 1No plan
Omer Shai
CMO · sold 490 at $95.00
47K
<0.1% of stake
Sep 1No plan
Lior Shemesh
CFO · sold 456 at $95.00
43K
0.2% of stake
Sep 1No plan
Nir Zohar
President · sold 647 at avg $95.00
61K
<0.1% of stake
Sep 1No plan
Avishai Abrahami
Chief Executive Officer · sold 709 at avg $95.00
67K
<0.1% of stake
Aug 31
Shelly B Meyer
Chief People Officer · bought 479 at $59.89
29K
0.3% of stake
Aug 31
Yaniv Even-Haim
CTO · bought 320 at $59.89
19K
0.2% of stake
Aug 31
Omer Shai
CMO · bought 490 at $59.89
29K
<0.1% of stake
Aug 31
Lior Shemesh
CFO · bought 456 at $59.89
27K
0.2% of stake
Aug 31
Nir Zohar
President · bought 647 at avg $59.89
39K
<0.1% of stake
Aug 31
Avishai Abrahami
Chief Executive Officer · bought 709 at avg $59.89
42K
<0.1% of stake
Aug 2710b5-1 plan
Ron Gutler
Director · sold 5,718 at avg $85.42
488K
27% of stake
Aug 24 – 2510b5-1 plan
Nir Zohar
President · sold 30,000 at avg $85.58
$2.57M
4.3% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch WIX, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Peers

Services-Computer Programming, Data Processing, Etc. · Pick stocks to compare with WIX

CompareIntrinsic value

TBLATaboola.com Ltd.

$2.74-19.41%75

TRIPTripadvisor Inc.

$10.20+8.05%49

WBWEIBO Corp

$6.49+3.02%46

IACPeople Incorporated

$38.50+4.39%57

FDSFactSet Research Systems Inc.

$342.19+2.89%68

TEMTempus AI, Inc.

$75.61-2.81%40

RXTRackspace Technology, Inc.

$2.81+4.66%29

TEADTeads B.V.

$0.28+9.56%11

Held by ETFs

WIX is in 35 US ETFs. The largest of them, with WIX's weight in each:

Spot a number that looks wrong? Check it in WIX's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing WIX

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.