Valvoline Inc. (VVV) Insider Trading

Last 12 months

Insiders bought $954k and sold $645k on the open market.

39% of the selling was scheduled in advance under 10b5-1 plans. Chief Legal Officer Julie Marie O'Daniel sold $166k on Feb 20, 17% of their stake, outside a plan.

Net open-market

+$308k

6 buys · 5 sales

Under a 10b5-1 plan

39%

of the value sold

Insiders who bought / sold

5 / 2

executives and directors

Last open-market buy

Aug 2026

Aug 12, 2026

Get an email when VVV's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 21	Julie Marie O'Daniel Chief Legal Officer	SoldNo plan	3,700	$33.82	$125k	18%	Form 4
Aug 12	Jordan M. Denny Chief Accounting Officer	Bought	1,506	$33.20	$50k	58%	Form 4
Jun 25	Jonathan L. Caldwell Chief People Officer	Sold10b5-1 plan	2,851	$40.00	$114k	12%	Form 4
May 15	Jennifer Lynn Slater Director	Bought	1,000	$32.53	$33k	New	Form 4
May 14	J Kevin Willis Chief Financial Officer	Bought	10,000	$31.80	$318k	42%	Form 4
May 14	Richard Joseph Freeland Director	Bought	3,100	$32.37	$100k	24%	Form 4
Mar 2 – 3	Jonathan L. Caldwell Chief People Officer	Sold10b5-1 plan 2 parts	3,662	$37.66 average	$138k	13%	Form 4
Feb 20	Julie Marie O'Daniel Chief Legal Officer	SoldNo plan	4,312	$38.55	$166k	17%	Form 4
Nov 26, 2025	Julie Marie O'Daniel Chief Legal Officer	SoldNo plan	3,200	$31.88	$102k	14%	Form 4
Nov 24, 2025	Lori Ann Flees President & CEO	Bought	4,500	$30.82	$139k	6.9%	Form 4
Nov 21, 2025	J Kevin Willis Chief Financial Officer	Bought	10,000	$31.41	$314k	73%	Form 4
Aug 14, 2025	J Kevin Willis Chief Financial Officer	Bought 5 parts	12,725	$39.41 average	$502k	2457%	Form 4
May 27, 2025	Lori Ann Flees President & CEO	Bought	3,000	$33.78	$101k	6.9%	Form 4
Feb 25, 2025	Julie Marie O'Daniel Chief Legal Officer	SoldNo plan	6,000	$37.41	$224k	25%	Form 4
Feb 24, 2025	Carol H. Kruse Director	Sold10b5-1 plan	3,740	$36.59	$137k	100%	Form 4
Dec 11, 2024	Robert Travis Dobbins Chief Technology Officer	Sold10b5-1 plan	1,914	$40.00	$77k	10%	Form 4
Nov 27, 2024	Lori Ann Flees President & CEO	Bought	2,500	$39.64	$99k	6.7%	Form 4
Nov 25, 2024	Charles M Sonsteby Director	Bought	10,000	$39.50	$395k	61%	Form 4

Aug 21No plan
Julie Marie O'Daniel
Chief Legal Officer · sold 3,700 at $33.82
$125k
18% of stake
Aug 12
Jordan M. Denny
Chief Accounting Officer · bought 1,506 at $33.20
$50k
58% of stake
Jun 2510b5-1 plan
Jonathan L. Caldwell
Chief People Officer · sold 2,851 at $40.00
$114k
12% of stake
May 15
Jennifer Lynn Slater
Director · bought 1,000 at $32.53
$33k
New position
May 14
J Kevin Willis
Chief Financial Officer · bought 10,000 at $31.80
$318k
42% of stake
May 14
Richard Joseph Freeland
Director · bought 3,100 at $32.37
$100k
24% of stake
Mar 2 – 310b5-1 plan
Jonathan L. Caldwell
Chief People Officer · sold 3,662 at avg $37.66
$138k
13% of stake
Feb 20No plan
Julie Marie O'Daniel
Chief Legal Officer · sold 4,312 at $38.55
$166k
17% of stake
Nov 26, 2025No plan
Julie Marie O'Daniel
Chief Legal Officer · sold 3,200 at $31.88
$102k
14% of stake
Nov 24, 2025
Lori Ann Flees
President & CEO · bought 4,500 at $30.82
$139k
6.9% of stake
Nov 21, 2025
J Kevin Willis
Chief Financial Officer · bought 10,000 at $31.41
$314k
73% of stake
Aug 14, 2025
J Kevin Willis
Chief Financial Officer · bought 12,725 at avg $39.41
$502k
2457% of stake
May 27, 2025
Lori Ann Flees
President & CEO · bought 3,000 at $33.78
$101k
6.9% of stake
Feb 25, 2025No plan
Julie Marie O'Daniel
Chief Legal Officer · sold 6,000 at $37.41
$224k
25% of stake
Feb 24, 202510b5-1 plan
Carol H. Kruse
Director · sold 3,740 at $36.59
$137k
100% of stake
Dec 11, 202410b5-1 plan
Robert Travis Dobbins
Chief Technology Officer · sold 1,914 at $40.00
$77k
10% of stake
Nov 27, 2024
Lori Ann Flees
President & CEO · bought 2,500 at $39.64
$99k
6.7% of stake
Nov 25, 2024
Charles M Sonsteby
Director · bought 10,000 at $39.50
$395k
61% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch VVV, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in VVV's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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