Wheels Up Experience Inc. (UP) Insider Trading

Last 12 months

Insiders bought $146k and sold $219k on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan.

Net open-market

−$73k

2 buys · 6 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

1 / 2

executives and directors

Last open-market buy

May 2026

May 18, 2026

Get an email when UP's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 8	Meaghan Danielle Wells Chief Growth Officer	SoldNo plan	923	$4.39	$4k	1.5%	Form 4
Aug 31	CK Wheels LLC Large holder	SoldNo plan	9,363	$4.61	$43k	<0.1%	Form 4
Aug 10	Meaghan Danielle Wells Chief Growth Officer	SoldNo plan	4,358	$5.41	$24k	6.6%	Form 4
Jun 18 – 23	CK Wheels LLC Large holder	SoldNo plan 2 parts	27,624	$8.05 average	$222k	0.2%	Form 4
Jun 15 – 17	CK Wheels LLC Large holder	SoldNo plan 3 parts	10,582	$8.15 average	$86k	<0.1%	Form 4
Jun 11	Mark Briffa Chief Sales Officer	SoldNo plan	1,017	$7.50	$8k	1.3%	Form 4
May 18	George N Mattson Chief Executive Officer	Bought	1,475	$5.56	$8k	5.6%	Form 4
May 13 – 15	George N Mattson Chief Executive Officer	Bought 3 parts	26,316	$5.24 average	$138k	New	Form 4
May 13	Mark Briffa Chief Sales Officer	SoldNo plan	3,804	$4.99	$19k	4.4%	Form 4
Nov 7, 2025	Mark Briffa Chief Sales Officer	SoldNo plan	86,813	$1.23	$107k	9.1%	Form 4
Nov 7, 2025	Meaghan Danielle Wells Chief Growth Officer	SoldNo plan	47,931	$1.22	$58k	8.3%	Form 4
Sep 11, 2025	Mark Briffa Chief Sales Officer	SoldNo plan	9,904	$2.18	$22k	0.9%	Form 4
Aug 29, 2025	David L Holtz Chief Operating Officer	SoldNo plan	36,318	$2.92	$106k	3.7%	Form 4
Aug 26, 2025 – Aug 28, 2025	Mark Briffa Chief Sales Officer	SoldNo plan 2 parts	11,560	$2.98 average	$34k	1.1%	Form 4
Aug 27, 2025	Donald Lee Moak Director	SoldNo plan	43,166	$3.11	$134k	19%	Form 4
Aug 26, 2025	Brian Joseph Kedzior Chief People Officer	SoldNo plan	25,000	$2.94	$74k	2.9%	Form 4
Aug 26, 2025	David Godsman Chief Digital Officer	SoldNo plan	75,000	$2.83	$212k	7.1%	Form 4
Aug 15, 2025	Alexander Chatkewitz Chief Accounting Officer	SoldNo plan	23,959	$1.46	$35k	4.5%	Form 4
Mar 13, 2025	Mark Briffa EVP, Charter & CEO Air Partner	SoldNo plan	28,717	$1.06	$30k	2.6%	Form 4
Nov 25, 2024 – Nov 26, 2024	Donald Lee Moak Director	Sold10b5-1 plan 2 parts	41,766	$2.48 average	$104k	28%	Form 4
Nov 25, 2024	Mark Briffa EVP, Charter & CEO Air Partner	SoldNo plan	9,904	$2.47	$24k	1.4%	Form 4

Sep 8No plan
Meaghan Danielle Wells
Chief Growth Officer · sold 923 at $4.39
$4k
1.5% of stake
Aug 31No plan
CK Wheels LLC
Large holder · sold 9,363 at $4.61
$43k
<0.1% of stake
Aug 10No plan
Meaghan Danielle Wells
Chief Growth Officer · sold 4,358 at $5.41
$24k
6.6% of stake
Jun 18 – 23No plan
CK Wheels LLC
Large holder · sold 27,624 at avg $8.05
$222k
0.2% of stake
Jun 15 – 17No plan
CK Wheels LLC
Large holder · sold 10,582 at avg $8.15
$86k
<0.1% of stake
Jun 11No plan
Mark Briffa
Chief Sales Officer · sold 1,017 at $7.50
$8k
1.3% of stake
May 18
George N Mattson
Chief Executive Officer · bought 1,475 at $5.56
$8k
5.6% of stake
May 13 – 15
George N Mattson
Chief Executive Officer · bought 26,316 at avg $5.24
$138k
New position
May 13No plan
Mark Briffa
Chief Sales Officer · sold 3,804 at $4.99
$19k
4.4% of stake
Nov 7, 2025No plan
Mark Briffa
Chief Sales Officer · sold 86,813 at $1.23
$107k
9.1% of stake
Nov 7, 2025No plan
Meaghan Danielle Wells
Chief Growth Officer · sold 47,931 at $1.22
$58k
8.3% of stake
Sep 11, 2025No plan
Mark Briffa
Chief Sales Officer · sold 9,904 at $2.18
$22k
0.9% of stake
Aug 29, 2025No plan
David L Holtz
Chief Operating Officer · sold 36,318 at $2.92
$106k
3.7% of stake
Aug 26, 2025 – Aug 28, 2025No plan
Mark Briffa
Chief Sales Officer · sold 11,560 at avg $2.98
$34k
1.1% of stake
Aug 27, 2025No plan
Donald Lee Moak
Director · sold 43,166 at $3.11
$134k
19% of stake
Aug 26, 2025No plan
Brian Joseph Kedzior
Chief People Officer · sold 25,000 at $2.94
$74k
2.9% of stake
Aug 26, 2025No plan
David Godsman
Chief Digital Officer · sold 75,000 at $2.83
$212k
7.1% of stake
Aug 15, 2025No plan
Alexander Chatkewitz
Chief Accounting Officer · sold 23,959 at $1.46
$35k
4.5% of stake
Mar 13, 2025No plan
Mark Briffa
EVP, Charter & CEO Air Partner · sold 28,717 at $1.06
$30k
2.6% of stake
Nov 25, 2024 – Nov 26, 202410b5-1 plan
Donald Lee Moak
Director · sold 41,766 at avg $2.48
$104k
28% of stake
Nov 25, 2024No plan
Mark Briffa
EVP, Charter & CEO Air Partner · sold 9,904 at $2.47
$24k
1.4% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch UP, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in UP's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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