Unity Software Inc. Insider Trading

Last 12 months

Insiders sold $76.7M and bought nothing on the open market.

64% of the selling was scheduled in advance under 10b5-1 plans. Director Tomer Bar-Zeev sold $8.71M on Dec 12, 2025, 9.7% of their stake, outside a plan. No executive or director has bought shares on the open market in the last two years.

Net open-market

−$76.7M

0 buys · 27 sales

Under a 10b5-1 plan

64%

of the value sold

Insiders who bought / sold

0 / 8

executives and directors

Last open-market buy

None

in the last two years

Get an email when U's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 28	Alexander Blum SVP, Chief Operating Officer	Sold10b5-1 plan 2 parts	43,556	$43.51 average	$1.9M	6.2%	Form 4
Aug 25 – 27	Alexander Blum SVP, Chief Operating Officer	Sold10b5-1 plan 3 parts	22,559	$45.26 average	$1.02M	3.1%	Form 4
Aug 25	Rebecca Berenice Boyden SVP, Chief Legal Officer	SoldNo plan 2 parts	1,032	$45.32 average	47K	0.3%	Form 4
Aug 25	Jarrod Yahes SVP, Chief Financial Officer	SoldNo plan 2 parts	26,017	$45.31 average	$1.18M	3.7%	Form 4
Aug 25	Matthew S Bromberg President and CEO	SoldNo plan 2 parts	16,383	$45.31 average	742K	1.1%	Form 4
May 26 – 28	Alexander Blum SVP, Chief Operating Officer	SoldNo plan 2 parts	21,108	$27.20 average	574K	2.8%	Form 4
May 26	Rebecca Berenice Boyden SVP, Chief Legal Officer	SoldNo plan	952	$27.20	26K	0.3%	Form 4
May 26	Mark Barrysmith Chief Accounting Officer	SoldNo plan	13,247	$27.18	360K	3.5%	Form 4
May 26	Jarrod Yahes SVP, Chief Financial Officer	SoldNo plan	24,021	$27.18	653K	3.3%	Form 4
May 26	Matthew S Bromberg CEO and President	SoldNo plan	138,993	$27.18	$3.78M	8.2%	Form 4
Mar 5	Jarrod Yahes SVP, Chief Financial Officer	SoldNo plan	6,205	$21.03	130K	0.8%	Form 4
Feb 25 – 27	Alexander Blum SVP, Chief Operating Officer	Sold10b5-1 plan 2 parts	12,705	$18.21 average	231K	2.3%	Form 4
Feb 25	Mark Barrysmith Chief Accounting Officer	SoldNo plan	10,578	$18.07	191K	2.7%	Form 4
Feb 25	Jarrod Yahes SVP, Chief Financial Officer	SoldNo plan	12,196	$18.07	220K	2.2%	Form 4
Dec 11, 2025 – Dec 12, 2025	Tomer Bar-Zeev Director	SoldNo plan 4 parts	175,000	$49.75 average	$8.71M	9.7%	Form 4
Dec 10, 2025 – Dec 11, 2025	David Helgason Director	Sold10b5-1 plan 4 parts	708,347	$49.86 average	$35.3M	12%	Form 4
Dec 10, 2025	Mark Barrysmith Chief Accounting Officer	SoldNo plan	14,407	$50.01	720K	3.5%	Form 4
Dec 1, 2025	Tomer Bar-Zeev Director	Sold10b5-1 plan 2 parts	250,000	$41.93 average	$10.5M	12%	Form 4
Nov 28, 2025	Alexander Blum SVP, Chief Operating Officer	Sold10b5-1 plan	1,988	$42.47	84K	0.4%	Form 4
Nov 25, 2025 – Nov 26, 2025	Jarrod Yahes SVP, Chief Financial Officer	SoldNo plan 4 parts	62,461	$42.01 average	$2.62M	10%	Form 4
Nov 25, 2025	Alexander Blum SVP, Chief Operating Officer	SoldNo plan 3 parts	40,693	$41.38 average	$1.68M	6.7%	Form 4
Nov 24, 2025 – Nov 25, 2025	Mark Barrysmith Chief Accounting Officer	SoldNo plan 3 parts	43,283	$41.40 average	$1.79M	9.6%	Form 4
Nov 25, 2025	Matthew S Bromberg CEO and President	SoldNo plan 3 parts	41,025	$41.38 average	$1.7M	3.3%	Form 4
Nov 17, 2025	Mark Barrysmith Chief Accounting Officer	Sold10b5-1 plan	817	$36.60	30K	0.2%	Form 4
Nov 11, 2025	Shlomo Dovrat Director	SoldNo plan	30,000	$42.87	$1.29M	13%	Form 4
Nov 10, 2025	Jarrod Yahes SVP, Chief Financial Officer	SoldNo plan	14,914	$42.75	638K	2.4%	Form 4
Nov 6, 2025	Jarrod Yahes SVP, Chief Financial Officer	SoldNo plan 2 parts	15,000	$41.15 average	617K	2.3%	Form 4
Nov 3, 2025	Tomer Bar-Zeev Director	Sold10b5-1 plan 2 parts	250,000	$37.98 average	$9.49M	11%	Form 4
Oct 16, 2025	Mark Barrysmith Chief Accounting Officer	Sold10b5-1 plan	802	$36.22	29K	0.2%	Form 4
Oct 15, 2025	Anirma Gupta SVP, Chief Legal Officer	Sold10b5-1 plan	2,734	$37.85	103K	0.4%	Form 4
Oct 1, 2025	Tomer Bar-Zeev Director	Sold10b5-1 plan 2 parts	250,000	$39.83 average	$9.96M	9.8%	Form 4
Sep 16, 2025	Mark Barrysmith Chief Accounting Officer	Sold10b5-1 plan	645	$46.52	30K	0.1%	Form 4
Sep 15, 2025	Tomer Bar-Zeev Director	Sold10b5-1 plan 2 parts	150,000	$45.65 average	$6.85M	5.5%	Form 4
Sep 15, 2025	Anirma Gupta SVP, Chief Legal Officer	Sold10b5-1 plan	2,296	$43.99	101K	0.4%	Form 4
Sep 8, 2025	David Helgason Director	Sold10b5-1 plan 3 parts	1,350,000	$44.43 average	$60M	18%	Form 4
Sep 2, 2025	Tomer Bar-Zeev Director	Sold10b5-1 plan	150,000	$37.75	$5.66M	5.2%	Form 4
Aug 27, 2025	Alexander Blum SVP, Chief Operating Officer	Sold10b5-1 plan	63,813	$39.41	$2.51M	9.6%	Form 4
Aug 26, 2025	Matthew S Bromberg CEO and President	Sold10b5-1 plan	120,000	$40.03	$4.8M	8.9%	Form 4
Aug 25, 2025	Alexander Blum SVP, Chief Operating Officer	SoldNo plan 2 parts	49,302	$39.33 average	$1.94M	6.9%	Form 4
Aug 25, 2025	Mark Barrysmith Chief Accounting Officer	SoldNo plan 2 parts	9,149	$39.32 average	360K	2.0%	Form 4

Aug 2810b5-1 plan
Alexander Blum
SVP, Chief Operating Officer · sold 43,556 at avg $43.51
$1.9M
6.2% of stake
Aug 25 – 2710b5-1 plan
Alexander Blum
SVP, Chief Operating Officer · sold 22,559 at avg $45.26
$1.02M
3.1% of stake
Aug 25No plan
Rebecca Berenice Boyden
SVP, Chief Legal Officer · sold 1,032 at avg $45.32
47K
0.3% of stake
Aug 25No plan
Jarrod Yahes
SVP, Chief Financial Officer · sold 26,017 at avg $45.31
$1.18M
3.7% of stake
Aug 25No plan
Matthew S Bromberg
President and CEO · sold 16,383 at avg $45.31
742K
1.1% of stake
May 26 – 28No plan
Alexander Blum
SVP, Chief Operating Officer · sold 21,108 at avg $27.20
574K
2.8% of stake
May 26No plan
Rebecca Berenice Boyden
SVP, Chief Legal Officer · sold 952 at $27.20
26K
0.3% of stake
May 26No plan
Mark Barrysmith
Chief Accounting Officer · sold 13,247 at $27.18
360K
3.5% of stake
May 26No plan
Jarrod Yahes
SVP, Chief Financial Officer · sold 24,021 at $27.18
653K
3.3% of stake
May 26No plan
Matthew S Bromberg
CEO and President · sold 138,993 at $27.18
$3.78M
8.2% of stake
Mar 5No plan
Jarrod Yahes
SVP, Chief Financial Officer · sold 6,205 at $21.03
130K
0.8% of stake
Feb 25 – 2710b5-1 plan
Alexander Blum
SVP, Chief Operating Officer · sold 12,705 at avg $18.21
231K
2.3% of stake
Feb 25No plan
Mark Barrysmith
Chief Accounting Officer · sold 10,578 at $18.07
191K
2.7% of stake
Feb 25No plan
Jarrod Yahes
SVP, Chief Financial Officer · sold 12,196 at $18.07
220K
2.2% of stake
Dec 11, 2025 – Dec 12, 2025No plan
Tomer Bar-Zeev
Director · sold 175,000 at avg $49.75
$8.71M
9.7% of stake
Dec 10, 2025 – Dec 11, 202510b5-1 plan
David Helgason
Director · sold 708,347 at avg $49.86
$35.3M
12% of stake
Dec 10, 2025No plan
Mark Barrysmith
Chief Accounting Officer · sold 14,407 at $50.01
720K
3.5% of stake
Dec 1, 202510b5-1 plan
Tomer Bar-Zeev
Director · sold 250,000 at avg $41.93
$10.5M
12% of stake
Nov 28, 202510b5-1 plan
Alexander Blum
SVP, Chief Operating Officer · sold 1,988 at $42.47
84K
0.4% of stake
Nov 25, 2025 – Nov 26, 2025No plan
Jarrod Yahes
SVP, Chief Financial Officer · sold 62,461 at avg $42.01
$2.62M
10% of stake
Nov 25, 2025No plan
Alexander Blum
SVP, Chief Operating Officer · sold 40,693 at avg $41.38
$1.68M
6.7% of stake
Nov 24, 2025 – Nov 25, 2025No plan
Mark Barrysmith
Chief Accounting Officer · sold 43,283 at avg $41.40
$1.79M
9.6% of stake
Nov 25, 2025No plan
Matthew S Bromberg
CEO and President · sold 41,025 at avg $41.38
$1.7M
3.3% of stake
Nov 17, 202510b5-1 plan
Mark Barrysmith
Chief Accounting Officer · sold 817 at $36.60
30K
0.2% of stake
Nov 11, 2025No plan
Shlomo Dovrat
Director · sold 30,000 at $42.87
$1.29M
13% of stake
Nov 10, 2025No plan
Jarrod Yahes
SVP, Chief Financial Officer · sold 14,914 at $42.75
638K
2.4% of stake
Nov 6, 2025No plan
Jarrod Yahes
SVP, Chief Financial Officer · sold 15,000 at avg $41.15
617K
2.3% of stake
Nov 3, 202510b5-1 plan
Tomer Bar-Zeev
Director · sold 250,000 at avg $37.98
$9.49M
11% of stake
Oct 16, 202510b5-1 plan
Mark Barrysmith
Chief Accounting Officer · sold 802 at $36.22
29K
0.2% of stake
Oct 15, 202510b5-1 plan
Anirma Gupta
SVP, Chief Legal Officer · sold 2,734 at $37.85
103K
0.4% of stake
Oct 1, 202510b5-1 plan
Tomer Bar-Zeev
Director · sold 250,000 at avg $39.83
$9.96M
9.8% of stake
Sep 16, 202510b5-1 plan
Mark Barrysmith
Chief Accounting Officer · sold 645 at $46.52
30K
0.1% of stake
Sep 15, 202510b5-1 plan
Tomer Bar-Zeev
Director · sold 150,000 at avg $45.65
$6.85M
5.5% of stake
Sep 15, 202510b5-1 plan
Anirma Gupta
SVP, Chief Legal Officer · sold 2,296 at $43.99
101K
0.4% of stake
Sep 8, 202510b5-1 plan
David Helgason
Director · sold 1,350,000 at avg $44.43
$60M
18% of stake
Sep 2, 202510b5-1 plan
Tomer Bar-Zeev
Director · sold 150,000 at $37.75
$5.66M
5.2% of stake
Aug 27, 202510b5-1 plan
Alexander Blum
SVP, Chief Operating Officer · sold 63,813 at $39.41
$2.51M
9.6% of stake
Aug 26, 202510b5-1 plan
Matthew S Bromberg
CEO and President · sold 120,000 at $40.03
$4.8M
8.9% of stake
Aug 25, 2025No plan
Alexander Blum
SVP, Chief Operating Officer · sold 49,302 at avg $39.33
$1.94M
6.9% of stake
Aug 25, 2025No plan
Mark Barrysmith
Chief Accounting Officer · sold 9,149 at avg $39.32
360K
2.0% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch U, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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