The Trade Desk, Inc. Insider Trading

TTD

Last 12 months

Insiders bought $148M and sold $5.79M on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. Director Kathryn E Falberg sold $4.66M on Mar 5, 99% of their stake, outside a plan.

Net open-market

+$142M

1 buy · 2 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

1 / 2

executives and directors

Last open-market buy

Mar 2026

Mar 4, 2026

Get an email when TTD's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
May 28	Samantha Jacobson Director	SoldNo plan	53,681	$21.14	$1.13M	80%	Form 4
Mar 5	Kathryn E Falberg Director	SoldNo plan 2 parts	152,828	$30.46 average	$4.66M	99%	Form 4
Mar 2 – 4	Jeffrey Terry Green President and CEO	Bought 4 parts	6,000,000	$24.68 average	$148M	114%	Form 4
Sep 10, 2025	Andrea Lee Cunningham Director	SoldNo plan	1,403	$48.20	68K	22%	Form 4
Aug 7, 2025	Jay R Grant Chief Legal Officer	Sold10b5-1 plan 4 parts	51,290	$91.18 average	$4.68M	19%	Form 4
May 16, 2025	Laura Schenkein Chief Financial Officer	Sold10b5-1 plan 2 parts	4,809	$76.66 average	369K	0.6%	Form 4
May 13, 2025	David B Wells Director	SoldNo plan	28,638	$79.88	$2.29M	30%	Form 4
May 12, 2025 – May 13, 2025	Jeffrey Terry Green President and CEO	Sold10b5-1 plan 4 parts	29,877	$80.03 average	$2.39M	2.8%	Form 4
May 9, 2025	Laura Schenkein Chief Financial Officer	Sold10b5-1 plan	6,374	$70.00	446K	0.8%	Form 4
Feb 11, 2025	Jeffrey Terry Green President and CEO	Sold10b5-1 plan 6 parts	400,000	$120.68 average	$48.3M	33%	Form 4
Jan 30, 2025	Jeffrey Terry Green President and CEO	Sold10b5-1 plan 10 parts	143,985	$121.82 average	$17.5M	15%	Form 4
Jan 28, 2025	Samantha Jacobson Chief Strategy Officer	Sold10b5-1 plan 6 parts	4,298	$118.56 average	510K	4.5%	Form 4
Jan 21, 2025 – Jan 22, 2025	Jeffrey Terry Green President and CEO	Sold10b5-1 plan 17 parts	922,158	$123.43 average	$114M	52%	Form 4
Jan 7, 2025	Jeffrey Terry Green President and CEO	Sold10b5-1 plan 4 parts	18,207	$125.44 average	$2.28M	1.9%	Form 4
Dec 30, 2024	Samantha Jacobson Chief Strategy Officer	Sold10b5-1 plan 6 parts	4,297	$119.46 average	513K	4.5%	Form 4
Dec 30, 2024	Jay R Grant Chief Legal Officer	Sold10b5-1 plan 6 parts	18,524	$119.35 average	$2.21M	9.9%	Form 4
Nov 29, 2024	Samantha Jacobson Chief Strategy Officer	Sold10b5-1 plan 7 parts	22,062	$128.25 average	$2.83M	20%	Form 4
Nov 18, 2024	Laura Schenkein Chief Financial Officer	Sold10b5-1 plan	3,131	$117.97	369K	0.5%	Form 4
Nov 7, 2024	Laura Schenkein Chief Financial Officer	Sold10b5-1 plan	27,687	$127.55	$3.53M	3.8%	Form 4

May 28No plan
Samantha Jacobson
Director · sold 53,681 at $21.14
$1.13M
80% of stake
Mar 5No plan
Kathryn E Falberg
Director · sold 152,828 at avg $30.46
$4.66M
99% of stake
Mar 2 – 4
Jeffrey Terry Green
President and CEO · bought 6,000,000 at avg $24.68
$148M
114% of stake
Sep 10, 2025No plan
Andrea Lee Cunningham
Director · sold 1,403 at $48.20
68K
22% of stake
Aug 7, 202510b5-1 plan
Jay R Grant
Chief Legal Officer · sold 51,290 at avg $91.18
$4.68M
19% of stake
May 16, 202510b5-1 plan
Laura Schenkein
Chief Financial Officer · sold 4,809 at avg $76.66
369K
0.6% of stake
May 13, 2025No plan
David B Wells
Director · sold 28,638 at $79.88
$2.29M
30% of stake
May 12, 2025 – May 13, 202510b5-1 plan
Jeffrey Terry Green
President and CEO · sold 29,877 at avg $80.03
$2.39M
2.8% of stake
May 9, 202510b5-1 plan
Laura Schenkein
Chief Financial Officer · sold 6,374 at $70.00
446K
0.8% of stake
Feb 11, 202510b5-1 plan
Jeffrey Terry Green
President and CEO · sold 400,000 at avg $120.68
$48.3M
33% of stake
Jan 30, 202510b5-1 plan
Jeffrey Terry Green
President and CEO · sold 143,985 at avg $121.82
$17.5M
15% of stake
Jan 28, 202510b5-1 plan
Samantha Jacobson
Chief Strategy Officer · sold 4,298 at avg $118.56
510K
4.5% of stake
Jan 21, 2025 – Jan 22, 202510b5-1 plan
Jeffrey Terry Green
President and CEO · sold 922,158 at avg $123.43
$114M
52% of stake
Jan 7, 202510b5-1 plan
Jeffrey Terry Green
President and CEO · sold 18,207 at avg $125.44
$2.28M
1.9% of stake
Dec 30, 202410b5-1 plan
Samantha Jacobson
Chief Strategy Officer · sold 4,297 at avg $119.46
513K
4.5% of stake
Dec 30, 202410b5-1 plan
Jay R Grant
Chief Legal Officer · sold 18,524 at avg $119.35
$2.21M
9.9% of stake
Nov 29, 202410b5-1 plan
Samantha Jacobson
Chief Strategy Officer · sold 22,062 at avg $128.25
$2.83M
20% of stake
Nov 18, 202410b5-1 plan
Laura Schenkein
Chief Financial Officer · sold 3,131 at $117.97
369K
0.5% of stake
Nov 7, 202410b5-1 plan
Laura Schenkein
Chief Financial Officer · sold 27,687 at $127.55
$3.53M
3.8% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch TTD, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Peers

Services-Computer Programming, Data Processing, Etc. · Pick stocks to compare with TTD

CompareIntrinsic value

SABRSabre Corporation

$1.74+4.19%48

RXTRackspace Technology, Inc.

$2.81+4.66%29

MTCHMatch Group, Inc.

$40.21+4.44%82

FDSFactSet Research Systems Inc.

$342.19+2.89%68

IACPeople Incorporated

$38.50+4.39%57

WIXWix.com Ltd.

$80.52+7.79%42

TBLATaboola.com Ltd.

$2.74-19.41%75

TRIPTripadvisor Inc.

$10.20+8.05%49

Held by ETFs

TTD is in 179 US ETFs. The largest of them, with TTD's weight in each:

Spot a number that looks wrong? Check it in TTD's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing TTD

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.