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Star Fashion Culture Holdings Inc. is a content marketing solutions services provider headquartered in Xiamen, China. The company focuses on helping brands plan, execute, and optimize marketing campaigns across both offline and online channels. Its core services include marketing campaign planning and execution, offline advertising placements, and online precision marketing designed to target specific audiences more effectively. Star Fashion Culture Holdings Inc. serves clients across consumer goods, advertising, marketing, and media-related industries, supporting them in enhancing brand visibility and engagement through tailored content strategies. The company also organizes and promotes branded events, such as sports and entertainment activities, as part of integrated marketing efforts. Founded in 2015, Star Fashion Culture Holdings Inc. operates within the broader communication services and advertising ecosystem, playing a role as a specialist provider that connects brands with consumers through data-informed, content-driven campaigns in the Chinese market.
$9.14
$1.03 (-10.14%)
EOD Jul 17, 2026
The business is unprofitable at the operating level (-107.39% margin). The thesis depends entirely on whether and when it reaches sustainable profitability.
Revenue grew 11.0%, still solid. Margins contracted 121.2pp, which offsets some of the top-line progress.
Free cash flow declined 493% versus the prior year, cash generation momentum has weakened. ROIC dropped from 62.11% to -259.10%, capital efficiency is deteriorating.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
¥121M
▲ +11.0% YoY
Net Income (TTM)
-¥131M
▼ -1267.1% YoY
Op. Margin
-107.39%
▼ -121.2pp YoY
ROIC
-259.10%
▼ -321.2pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
-¥28M
▼ -492.6% YoY
Op. Cash Flow (TTM)
-¥22M
▼ -406.5% YoY
Net Debt
¥5M
Cash & Equiv.
¥469K
3Y CAGR: +189.4%
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Star Fashion Culture Holdings (STFS)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Star Fashion Culture Holdings scores 25/100 on Intrinsiqq's quality scorecard, weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full . This is analysis, not investment advice.
Star Fashion Culture Holdings scores 25 out of 100 on Intrinsiqq's quality score, a weighted blend of 6 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a -107.4% operating margin and a -259.1% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. you should weigh STFS's valuation and scores 25/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.