Sonos Inc. Insider Trading

SONO

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Last 12 months

Insiders bought $1.01M and sold $1.89M on the open market.

All of the selling was scheduled in advance under 10b5-1 plans.

Net open-market

−886K

2 buys · 4 sales

Under a 10b5-1 plan

100%

of the value sold

Insiders who bought / sold

2 / 3

executives and directors

Last open-market buy

May 2026

May 6, 2026

Get an email when SONO's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 25	Karen Boone Director	Sold10b5-1 plan 2 parts	46,766	$18.12 average	848K	40%	Form 4
Sep 1	Karen Boone Director	Sold10b5-1 plan	10,000	$15.39	154K	11%	Form 4
Jul 28 – 29	Julius Genachowski Director	Sold10b5-1 plan 2 parts	39,710	$16.75 average	665K	21%	Form 4
May 6	Carmine Arabia Director	Bought	50	$14.49	$725	0.3%	Form 4
Mar 13 – 17	Coliseum Capital Co-Invest IV, L.p. Large holder	Bought 3 parts	228,920	$13.41 average	$3.07M	0.6%	Form 4
Mar 9 – 11	Coliseum Capital Management, LLC Large holder	Bought 3 parts	920,000	$14.09 average	$13M	2.7%	Form 4
Feb 23 – 25	Christopher S Shackelton Large holder	Bought 3 parts	611,279	$14.95 average	$9.14M	1.9%	Form 4
Feb 12 – 17	Coliseum Capital Co-Invest IV, L.p. Large holder	Bought 3 parts	647,210	$15.73 average	$10.2M	2.1%	Form 4
Feb 4 – 6	Coliseum Capital Co-Invest IV, L.p. Large holder	Bought 3 parts	733,073	$15.76 average	$11.6M	2.4%	Form 4
Dec 4, 2025	Edward P Lazarus Chief Legal & Bus Dev Officer	Sold10b5-1 plan	12,000	$19.00	228K	2.8%	Form 4
Nov 17, 2025	Thomas Conrad Chief Executive Officer	Bought	62,325	$16.17	$1.01M	26%	Form 4
Aug 8, 2025	Bracken Darrell Director	Bought	22,412	$11.15	250K	83%	Form 4
Aug 8, 2025	Saori Casey Chief Financial Officer	Bought	22,727	$10.94	249K	27%	Form 4
Aug 8, 2025	Julius Genachowski Director	Bought	22,850	$10.95	250K	23%	Form 4
Aug 8, 2025	Thomas Conrad Chief Executive Officer	Bought	92,300	$11.10	$1.02M	61%	Form 4
Aug 7, 2025 – Aug 8, 2025	Adam Gray Large holder	Bought 2 parts	182,406	$10.79 average	$1.97M	0.6%	Form 4
Aug 1, 2025 – Aug 5, 2025	Coliseum Capital, LLC Large holder	Bought 3 parts	242,683	$10.68 average	$2.59M	0.8%	Form 4
Jul 25, 2025 – Jul 29, 2025	Coliseum Capital, LLC Large holder	Bought 3 parts	1,312,087	$11.28 average	$14.8M	4.9%	Form 4
Jun 20, 2025 – Jun 24, 2025	Christopher S Shackelton Large holder	Bought 3 parts	423,428	$10.03 average	$4.25M	1.6%	Form 4
Jun 12, 2025 – Jun 16, 2025	Coliseum Capital Partners, L.p. Large holder	Bought 3 parts	651,588	$10.10 average	$6.58M	2.7%	Form 4
Apr 3, 2025 – Apr 7, 2025	Coliseum Capital Partners, L.p. Large holder	Bought 2 parts	209,663	$8.93 average	$1.87M	0.9%	Form 4
Nov 14, 2024	Joanna Coles Director	Sold10b5-1 plan	905	$15.45	14K	4.3%	Form 4

Sep 2510b5-1 plan
Karen Boone
Director · sold 46,766 at avg $18.12
848K
40% of stake
Sep 110b5-1 plan
Karen Boone
Director · sold 10,000 at $15.39
154K
11% of stake
Jul 28 – 2910b5-1 plan
Julius Genachowski
Director · sold 39,710 at avg $16.75
665K
21% of stake
May 6
Carmine Arabia
Director · bought 50 at $14.49
$725
0.3% of stake
Mar 13 – 17
Coliseum Capital Co-Invest IV, L.p.
Large holder · bought 228,920 at avg $13.41
$3.07M
0.6% of stake
Mar 9 – 11
Coliseum Capital Management, LLC
Large holder · bought 920,000 at avg $14.09
$13M
2.7% of stake
Feb 23 – 25
Christopher S Shackelton
Large holder · bought 611,279 at avg $14.95
$9.14M
1.9% of stake
Feb 12 – 17
Coliseum Capital Co-Invest IV, L.p.
Large holder · bought 647,210 at avg $15.73
$10.2M
2.1% of stake
Feb 4 – 6
Coliseum Capital Co-Invest IV, L.p.
Large holder · bought 733,073 at avg $15.76
$11.6M
2.4% of stake
Dec 4, 202510b5-1 plan
Edward P Lazarus
Chief Legal & Bus Dev Officer · sold 12,000 at $19.00
228K
2.8% of stake
Nov 17, 2025
Thomas Conrad
Chief Executive Officer · bought 62,325 at $16.17
$1.01M
26% of stake
Aug 8, 2025
Bracken Darrell
Director · bought 22,412 at $11.15
250K
83% of stake
Aug 8, 2025
Saori Casey
Chief Financial Officer · bought 22,727 at $10.94
249K
27% of stake
Aug 8, 2025
Julius Genachowski
Director · bought 22,850 at $10.95
250K
23% of stake
Aug 8, 2025
Thomas Conrad
Chief Executive Officer · bought 92,300 at $11.10
$1.02M
61% of stake
Aug 7, 2025 – Aug 8, 2025
Adam Gray
Large holder · bought 182,406 at avg $10.79
$1.97M
0.6% of stake
Aug 1, 2025 – Aug 5, 2025
Coliseum Capital, LLC
Large holder · bought 242,683 at avg $10.68
$2.59M
0.8% of stake
Jul 25, 2025 – Jul 29, 2025
Coliseum Capital, LLC
Large holder · bought 1,312,087 at avg $11.28
$14.8M
4.9% of stake
Jun 20, 2025 – Jun 24, 2025
Christopher S Shackelton
Large holder · bought 423,428 at avg $10.03
$4.25M
1.6% of stake
Jun 12, 2025 – Jun 16, 2025
Coliseum Capital Partners, L.p.
Large holder · bought 651,588 at avg $10.10
$6.58M
2.7% of stake
Apr 3, 2025 – Apr 7, 2025
Coliseum Capital Partners, L.p.
Large holder · bought 209,663 at avg $8.93
$1.87M
0.9% of stake
Nov 14, 202410b5-1 plan
Joanna Coles
Director · sold 905 at $15.45
14K
4.3% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SONO, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

SONO is in 65 US ETFs. The largest of them, with SONO's weight in each:

Spot a number that looks wrong? Check it in SONO's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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