Comscore Inc. (SCOR) Insider Trading

Cluster buy

3 insiders bought $348k of their own stock in 20 days.

Open-market purchases by executives and directors between Aug 20 and Sep 8. Buying is rarer than selling and says more, but it is one input, not a verdict.

Net open-market

+$227k

4 buys · 3 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

3 / 1

executives and directors

Last open-market buy

Sep 2026

Sep 8, 2026

Get an email when SCOR's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 4 – 8	Matthew F. McLaughlin Chief Executive Officer	Bought 2 parts	20,000	$5.08 average	$102k	12%	Form 4
Aug 28	William Paul Livek Director	Bought	20,000	$5.23	$105k	10%	Form 4
Aug 26	Matthew F. McLaughlin Chief Executive Officer	Bought	20,000	$5.26	$105k	14%	Form 4
Aug 20	David Kline Director	Bought	7,000	$5.29	$37k	New	Form 4
Nov 14, 2025	William Paul Livek Director	SoldNo plan	9,900	$6.55	$65k	5.0%	Form 4
Nov 12, 2025	William Paul Livek Director	SoldNo plan 2 parts	2,002	$6.85 average	$14k	1.0%	Form 4
Nov 10, 2025 – Nov 11, 2025	William Paul Livek Director	SoldNo plan 3 parts	5,941	$7.29 average	$43k	2.9%	Form 4

Sep 4 – 8
Matthew F. McLaughlin
Chief Executive Officer · bought 20,000 at avg $5.08
$102k
12% of stake
Aug 28
William Paul Livek
Director · bought 20,000 at $5.23
$105k
10% of stake
Aug 26
Matthew F. McLaughlin
Chief Executive Officer · bought 20,000 at $5.26
$105k
14% of stake
Aug 20
David Kline
Director · bought 7,000 at $5.29
$37k
New position
Nov 14, 2025No plan
William Paul Livek
Director · sold 9,900 at $6.55
$65k
5.0% of stake
Nov 12, 2025No plan
William Paul Livek
Director · sold 2,002 at avg $6.85
$14k
1.0% of stake
Nov 10, 2025 – Nov 11, 2025No plan
William Paul Livek
Director · sold 5,941 at avg $7.29
$43k
2.9% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SCOR, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in SCOR's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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