ServiceNow, Inc. Insider Trading

NOW

Last 12 months

Insiders bought $3M and sold $9.26M on the open market.

61% of the selling was scheduled in advance under 10b5-1 plans. Director Anita M Sands sold $1.48M on May 14, 35% of their stake, outside a plan.

Net open-market

−$6.26M

1 buy · 27 sales

Under a 10b5-1 plan

61%

of the value sold

Insiders who bought / sold

1 / 10

executives and directors

Last open-market buy

Feb 2026

Feb 27, 2026

Get an email when NOW's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 31	Paul Fipps President, Global Customer Ops	SoldNo plan	2,034	$147.87	301K	10%	Form 4
Aug 28	Jacqueline P Canney Chief People & AI Enblmt. Off.	Sold10b5-1 plan	7,847	$138.00	$1.08M	21%	Form 4
Aug 27	Paul Edward Chamberlain Director	SoldNo plan	2,700	$135.50	366K	5.8%	Form 4
Aug 13	Paul Edward Chamberlain Director	Sold10b5-1 plan	1,500	$125.60	188K	3.1%	Form 4
May 28	Teresa Briggs Director	SoldNo plan	1,595	$108.70	173K	13%	Form 4
May 18	Paul Fipps President, Global Customer Ops	Sold10b5-1 plan	1,048	$98.51	103K	8.0%	Form 4
May 14	Paul Edward Chamberlain Director	Sold10b5-1 plan	1,500	$87.23	131K	3.2%	Form 4
May 14	Anita M Sands Director	SoldNo plan	16,445	$90.14	$1.48M	35%	Form 4
May 8	Paul Fipps President, Global Customer Ops	Sold10b5-1 plan	151	$90.47	14K	1.8%	Form 4
Apr 24	Jacqueline P Canney Chief People & AI Enblmt. Off.	SoldNo plan	8,927	$89.60	800K	23%	Form 4
Feb 27	William R McDermott Chairman & CEO	Bought 2 parts	28,682	$104.60 average	$3M	19%	Form 4
Feb 23	Paul Fipps President, Global Customer Ops	Sold10b5-1 plan	3,696	$101.77	376K	31%	Form 4
Feb 18	Paul Fipps President, Global Customer Ops	Sold10b5-1 plan	9,641	$105.93	$1.02M	45%	Form 4
Feb 13	Kevin Thomas McBride Principal Accounting Officer	Sold10b5-1 plan	1,400	$105.71	148K	5.1%	Form 4
Feb 12	Paul Edward Chamberlain Director	Sold10b5-1 plan	1,500	$101.17	152K	3.1%	Form 4
Dec 5, 2025	Gina Mastantuono President and CFO	Sold10b5-1 plan	415	$850.00	353K	3.3%	Form 4
Nov 28, 2025	Lawrence Jackson Director	SoldNo plan	265	$810.22	215K	45%	Form 4
Nov 28, 2025	Paul Edward Chamberlain Director	Sold10b5-1 plan	300	$808.00	242K	3.0%	Form 4
Nov 28, 2025	Gina Mastantuono President and CFO	Sold10b5-1 plan	417	$808.00	337K	3.2%	Form 4
Nov 18, 2025	Nicholas Tzitzon Vice Chairman	Sold10b5-1 plan	522	$827.08	432K	15%	Form 4
Nov 18, 2025	Paul Fipps President, Global Customer Ops	SoldNo plan	305	$817.55	249K	36%	Form 4
Nov 17, 2025 – Nov 18, 2025	Jacqueline P Canney Chief People & AI Enblmt. Off.	Sold10b5-1 plan 2 parts	239	$839.12 average	201K	7.3%	Form 4
Nov 17, 2025 – Nov 18, 2025	Russell S Elmer General Counsel	Sold10b5-1 plan 2 parts	191	$838.51 average	160K	4.2%	Form 4
Nov 14, 2025	Kevin Thomas McBride Principal Accounting Officer	Sold10b5-1 plan	280	$842.48	236K	5.2%	Form 4
Nov 13, 2025	Jacqueline P Canney Chief People & AI Enblmt. Off.	Sold10b5-1 plan	66	$852.38	56K	2.1%	Form 4
Nov 13, 2025	Russell S Elmer General Counsel	Sold10b5-1 plan	62	$852.38	53K	1.4%	Form 4
Nov 10, 2025	Jacqueline P Canney Chief People & AI Enblmt. Off.	Sold10b5-1 plan	257	$863.86	222K	7.8%	Form 4
Nov 10, 2025	Russell S Elmer General Counsel	Sold10b5-1 plan	191	$863.86	165K	4.2%	Form 4
Aug 29, 2025	Anita M Sands Director	SoldNo plan 6 parts	1,097	$915.11 average	$1M	11%	Form 4
Aug 28, 2025	William R McDermott Chairman & CEO	Sold10b5-1 plan 20 parts	5,825	$916.63 average	$5.34M	34%	Form 4
Aug 20, 2025	Paul Fipps President, Global Customer Ops	SoldNo plan	1,452	$895.06	$1.3M	76%	Form 4
Aug 20, 2025	Russell S Elmer General Counsel	Sold10b5-1 plan	1,698	$884.26	$1.5M	28%	Form 4
Aug 19, 2025	William R McDermott Chairman & CEO	Sold10b5-1 plan	1,585	$900.00	$1.43M	8.4%	Form 4
Aug 18, 2025	Nicholas Tzitzon Vice Chairman	Sold10b5-1 plan	1,719	$866.45	$1.49M	36%	Form 4
Aug 18, 2025	Jacqueline P Canney Chief People & AI Enblmt. Off.	Sold10b5-1 plan	1,562	$866.45	$1.35M	34%	Form 4
Aug 18, 2025	Gina Mastantuono President and CFO	Sold10b5-1 plan	1,762	$866.45	$1.53M	13%	Form 4
Aug 15, 2025	Kevin Thomas McBride Principal Accounting Officer	Sold10b5-1 plan	280	$851.77	238K	5.2%	Form 4
Aug 14, 2025	Paul Edward Chamberlain Director	Sold10b5-1 plan	300	$860.00	258K	2.9%	Form 4
Aug 13, 2025	Jacqueline P Canney Chief People & AI Enblmt. Off.	Sold10b5-1 plan	67	$860.57	58K	2.2%	Form 4
Aug 13, 2025	Gina Mastantuono President and CFO	Sold10b5-1 plan	84	$860.57	72K	0.7%	Form 4

Aug 31No plan
Paul Fipps
President, Global Customer Ops · sold 2,034 at $147.87
301K
10% of stake
Aug 2810b5-1 plan
Jacqueline P Canney
Chief People & AI Enblmt. Off. · sold 7,847 at $138.00
$1.08M
21% of stake
Aug 27No plan
Paul Edward Chamberlain
Director · sold 2,700 at $135.50
366K
5.8% of stake
Aug 1310b5-1 plan
Paul Edward Chamberlain
Director · sold 1,500 at $125.60
188K
3.1% of stake
May 28No plan
Teresa Briggs
Director · sold 1,595 at $108.70
173K
13% of stake
May 1810b5-1 plan
Paul Fipps
President, Global Customer Ops · sold 1,048 at $98.51
103K
8.0% of stake
May 1410b5-1 plan
Paul Edward Chamberlain
Director · sold 1,500 at $87.23
131K
3.2% of stake
May 14No plan
Anita M Sands
Director · sold 16,445 at $90.14
$1.48M
35% of stake
May 810b5-1 plan
Paul Fipps
President, Global Customer Ops · sold 151 at $90.47
14K
1.8% of stake
Apr 24No plan
Jacqueline P Canney
Chief People & AI Enblmt. Off. · sold 8,927 at $89.60
800K
23% of stake
Feb 27
William R McDermott
Chairman & CEO · bought 28,682 at avg $104.60
$3M
19% of stake
Feb 2310b5-1 plan
Paul Fipps
President, Global Customer Ops · sold 3,696 at $101.77
376K
31% of stake
Feb 1810b5-1 plan
Paul Fipps
President, Global Customer Ops · sold 9,641 at $105.93
$1.02M
45% of stake
Feb 1310b5-1 plan
Kevin Thomas McBride
Principal Accounting Officer · sold 1,400 at $105.71
148K
5.1% of stake
Feb 1210b5-1 plan
Paul Edward Chamberlain
Director · sold 1,500 at $101.17
152K
3.1% of stake
Dec 5, 202510b5-1 plan
Gina Mastantuono
President and CFO · sold 415 at $850.00
353K
3.3% of stake
Nov 28, 2025No plan
Lawrence Jackson
Director · sold 265 at $810.22
215K
45% of stake
Nov 28, 202510b5-1 plan
Paul Edward Chamberlain
Director · sold 300 at $808.00
242K
3.0% of stake
Nov 28, 202510b5-1 plan
Gina Mastantuono
President and CFO · sold 417 at $808.00
337K
3.2% of stake
Nov 18, 202510b5-1 plan
Nicholas Tzitzon
Vice Chairman · sold 522 at $827.08
432K
15% of stake
Nov 18, 2025No plan
Paul Fipps
President, Global Customer Ops · sold 305 at $817.55
249K
36% of stake
Nov 17, 2025 – Nov 18, 202510b5-1 plan
Jacqueline P Canney
Chief People & AI Enblmt. Off. · sold 239 at avg $839.12
201K
7.3% of stake
Nov 17, 2025 – Nov 18, 202510b5-1 plan
Russell S Elmer
General Counsel · sold 191 at avg $838.51
160K
4.2% of stake
Nov 14, 202510b5-1 plan
Kevin Thomas McBride
Principal Accounting Officer · sold 280 at $842.48
236K
5.2% of stake
Nov 13, 202510b5-1 plan
Jacqueline P Canney
Chief People & AI Enblmt. Off. · sold 66 at $852.38
56K
2.1% of stake
Nov 13, 202510b5-1 plan
Russell S Elmer
General Counsel · sold 62 at $852.38
53K
1.4% of stake
Nov 10, 202510b5-1 plan
Jacqueline P Canney
Chief People & AI Enblmt. Off. · sold 257 at $863.86
222K
7.8% of stake
Nov 10, 202510b5-1 plan
Russell S Elmer
General Counsel · sold 191 at $863.86
165K
4.2% of stake
Aug 29, 2025No plan
Anita M Sands
Director · sold 1,097 at avg $915.11
$1M
11% of stake
Aug 28, 202510b5-1 plan
William R McDermott
Chairman & CEO · sold 5,825 at avg $916.63
$5.34M
34% of stake
Aug 20, 2025No plan
Paul Fipps
President, Global Customer Ops · sold 1,452 at $895.06
$1.3M
76% of stake
Aug 20, 202510b5-1 plan
Russell S Elmer
General Counsel · sold 1,698 at $884.26
$1.5M
28% of stake
Aug 19, 202510b5-1 plan
William R McDermott
Chairman & CEO · sold 1,585 at $900.00
$1.43M
8.4% of stake
Aug 18, 202510b5-1 plan
Nicholas Tzitzon
Vice Chairman · sold 1,719 at $866.45
$1.49M
36% of stake
Aug 18, 202510b5-1 plan
Jacqueline P Canney
Chief People & AI Enblmt. Off. · sold 1,562 at $866.45
$1.35M
34% of stake
Aug 18, 202510b5-1 plan
Gina Mastantuono
President and CFO · sold 1,762 at $866.45
$1.53M
13% of stake
Aug 15, 202510b5-1 plan
Kevin Thomas McBride
Principal Accounting Officer · sold 280 at $851.77
238K
5.2% of stake
Aug 14, 202510b5-1 plan
Paul Edward Chamberlain
Director · sold 300 at $860.00
258K
2.9% of stake
Aug 13, 202510b5-1 plan
Jacqueline P Canney
Chief People & AI Enblmt. Off. · sold 67 at $860.57
58K
2.2% of stake
Aug 13, 202510b5-1 plan
Gina Mastantuono
President and CFO · sold 84 at $860.57
72K
0.7% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch NOW, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

NOW is in 386 US ETFs. The largest of them, with NOW's weight in each:

Spot a number that looks wrong? Check it in NOW's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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