MediaAlpha, Inc. (MAX) Insider Trading

Last 12 months

Insiders sold $33M and bought nothing on the open market.

All of the selling was scheduled in advance under 10b5-1 plans. The last open-market buy by an executive or director was in Aug 2025.

Net open-market

−$33M

0 buys · 99 sales

Under a 10b5-1 plan

100%

of the value sold

Insiders who bought / sold

0 / 5

executives and directors

Last open-market buy

Aug 2025

Aug 12, 2025

Get an email when MAX's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 19 – 21	Eugene Nonko Director	Sold10b5-1 plan 6 parts	27,639	$11.57 average	$320k	1.7%	Form 4
Oct 19	Keith Cramer Chief Revenue Officer	Sold10b5-1 plan	12,000	$11.39	$137k	4.8%	Form 4
Oct 16	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan	3,000	$11.77	$35k	0.5%	Form 4
Oct 12 – 14	Eugene Nonko Director	Sold10b5-1 plan 6 parts	23,202	$10.21 average	$237k	1.4%	Form 4
Oct 8 – 9	Steven Yi See Remarks	Sold10b5-1 plan 2 parts	26,033	$10.11 average	$263k	1.1%	Form 4
Sep 25	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan	3,000	$9.40	$28k	0.5%	Form 4
Sep 21 – 22	Eugene Nonko Director	Sold10b5-1 plan 4 parts	15,468	$10.66 average	$165k	0.9%	Form 4
Sep 14 – 16	Eugene Nonko Director	Sold10b5-1 plan 6 parts	28,871	$11.59 average	$335k	1.7%	Form 4
Sep 15	Keith Cramer Chief Revenue Officer	Sold10b5-1 plan	13,000	$11.49	$149k	4.9%	Form 4
Sep 8 – 10	Eugene Nonko Director	Sold10b5-1 plan 6 parts	27,639	$11.59 average	$320k	1.6%	Form 4
Sep 4	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan	3,000	$12.00	$36k	0.5%	Form 4
Aug 31 – Sep 2	Eugene Nonko Director	Sold10b5-1 plan 6 parts	31,335	$12.42 average	$389k	1.8%	Form 4
Sep 1	Steven Yi See Remarks	Sold10b5-1 plan	48,000	$12.38	$594k	2.0%	Form 4
Aug 24 – 26	Eugene Nonko Director	Sold10b5-1 plan 6 parts	33,419	$12.81 average	$428k	1.9%	Form 4
Aug 17 – 19	Eugene Nonko Director	Sold10b5-1 plan 6 parts	34,461	$12.97 average	$447k	1.9%	Form 4
Aug 17	Keith Cramer Chief Revenue Officer	Sold10b5-1 plan	13,000	$12.76	$166k	4.7%	Form 4
Aug 14	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan	12,000	$13.55	$163k	2.1%	Form 4
Aug 10 – 12	Eugene Nonko Director	Sold10b5-1 plan 6 parts	34,461	$13.19 average	$455k	1.9%	Form 4
Aug 3 – 5	Eugene Nonko Director	Sold10b5-1 plan 6 parts	32,377	$12.42 average	$402k	1.7%	Form 4
Aug 3	Steven Yi See Remarks	Sold10b5-1 plan	72,000	$12.64	$910k	2.9%	Form 4
Jul 27 – 29	Eugene Nonko Director	Sold10b5-1 plan 6 parts	43,428	$13.75 average	$597k	2.2%	Form 4
Jul 20 – 22	Eugene Nonko Director	Sold10b5-1 plan 6 parts	43,428	$13.97 average	$607k	2.2%	Form 4
Jul 16 – 17	Steven Yi See Remarks	Sold10b5-1 plan 2 parts	94,790	$14.37 average	$1.36M	3.7%	Form 4
Jul 16 – 17	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan 2 parts	13,000	$14.38 average	$187k	2.3%	Form 4
Jul 13 – 15	Eugene Nonko Director	Sold10b5-1 plan 6 parts	46,417	$13.91 average	$646k	2.3%	Form 4
Jul 13 – 15	Steven Yi See Remarks	Sold10b5-1 plan 3 parts	161,489	$14.14 average	$2.28M	5.9%	Form 4
Jul 15	Keith Cramer Chief Revenue Officer	Sold10b5-1 plan	13,000	$14.19	$184k	4.6%	Form 4
Jul 6 – 8	Eugene Nonko Director	Sold10b5-1 plan 6 parts	76,307	$13.89 average	$1.06M	3.6%	Form 4
Jul 6 – 7	Steven Yi See Remarks	Sold10b5-1 plan 2 parts	43,721	$14.05 average	$614k	1.6%	Form 4
Jun 29 – Jul 1	Eugene Nonko Director	Sold10b5-1 plan 6 parts	34,461	$12.41 average	$428k	1.6%	Form 4
Jul 1	Steven Yi See Remarks	Sold10b5-1 plan	96,000	$12.90	$1.24M	3.4%	Form 4
Jun 26	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan	3,000	$11.16	$33k	0.5%	Form 4
Jun 22 – 24	Eugene Nonko Director	Sold10b5-1 plan 6 parts	23,202	$10.25 average	$238k	1.1%	Form 4
Jun 16 – 17	Eugene Nonko Director	Sold10b5-1 plan 4 parts	23,202	$10.00 average	$232k	1.1%	Form 4
Jun 16	Steven Yi See Remarks	Sold10b5-1 plan	24,000	$10.01	$240k	0.8%	Form 4
Jun 15	Keith Cramer Chief Revenue Officer	Sold10b5-1 plan	13,000	$9.47	$123k	4.4%	Form 4
Jun 10	Eugene Nonko Director	Sold10b5-1 plan 2 parts	23,202	$10.00 average	$232k	1.1%	Form 4
Jun 5	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan	3,000	$8.89	$27k	0.5%	Form 4
May 15	Keith Cramer Chief Revenue Officer	Sold10b5-1 plan	13,000	$8.05	$105k	4.2%	Form 4
May 15	Kuanling Amy Yeh Chief Technology Officer	Sold10b5-1 plan	12,000	$8.05	$97k	2.1%	Form 4

Oct 19 – 2110b5-1 plan
Eugene Nonko
Director · sold 27,639 at avg $11.57
$320k
1.7% of stake
Oct 1910b5-1 plan
Keith Cramer
Chief Revenue Officer · sold 12,000 at $11.39
$137k
4.8% of stake
Oct 1610b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 3,000 at $11.77
$35k
0.5% of stake
Oct 12 – 1410b5-1 plan
Eugene Nonko
Director · sold 23,202 at avg $10.21
$237k
1.4% of stake
Oct 8 – 910b5-1 plan
Steven Yi
See Remarks · sold 26,033 at avg $10.11
$263k
1.1% of stake
Sep 2510b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 3,000 at $9.40
$28k
0.5% of stake
Sep 21 – 2210b5-1 plan
Eugene Nonko
Director · sold 15,468 at avg $10.66
$165k
0.9% of stake
Sep 14 – 1610b5-1 plan
Eugene Nonko
Director · sold 28,871 at avg $11.59
$335k
1.7% of stake
Sep 1510b5-1 plan
Keith Cramer
Chief Revenue Officer · sold 13,000 at $11.49
$149k
4.9% of stake
Sep 8 – 1010b5-1 plan
Eugene Nonko
Director · sold 27,639 at avg $11.59
$320k
1.6% of stake
Sep 410b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 3,000 at $12.00
$36k
0.5% of stake
Aug 31 – Sep 210b5-1 plan
Eugene Nonko
Director · sold 31,335 at avg $12.42
$389k
1.8% of stake
Sep 110b5-1 plan
Steven Yi
See Remarks · sold 48,000 at $12.38
$594k
2.0% of stake
Aug 24 – 2610b5-1 plan
Eugene Nonko
Director · sold 33,419 at avg $12.81
$428k
1.9% of stake
Aug 17 – 1910b5-1 plan
Eugene Nonko
Director · sold 34,461 at avg $12.97
$447k
1.9% of stake
Aug 1710b5-1 plan
Keith Cramer
Chief Revenue Officer · sold 13,000 at $12.76
$166k
4.7% of stake
Aug 1410b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 12,000 at $13.55
$163k
2.1% of stake
Aug 10 – 1210b5-1 plan
Eugene Nonko
Director · sold 34,461 at avg $13.19
$455k
1.9% of stake
Aug 3 – 510b5-1 plan
Eugene Nonko
Director · sold 32,377 at avg $12.42
$402k
1.7% of stake
Aug 310b5-1 plan
Steven Yi
See Remarks · sold 72,000 at $12.64
$910k
2.9% of stake
Jul 27 – 2910b5-1 plan
Eugene Nonko
Director · sold 43,428 at avg $13.75
$597k
2.2% of stake
Jul 20 – 2210b5-1 plan
Eugene Nonko
Director · sold 43,428 at avg $13.97
$607k
2.2% of stake
Jul 16 – 1710b5-1 plan
Steven Yi
See Remarks · sold 94,790 at avg $14.37
$1.36M
3.7% of stake
Jul 16 – 1710b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 13,000 at avg $14.38
$187k
2.3% of stake
Jul 13 – 1510b5-1 plan
Eugene Nonko
Director · sold 46,417 at avg $13.91
$646k
2.3% of stake
Jul 13 – 1510b5-1 plan
Steven Yi
See Remarks · sold 161,489 at avg $14.14
$2.28M
5.9% of stake
Jul 1510b5-1 plan
Keith Cramer
Chief Revenue Officer · sold 13,000 at $14.19
$184k
4.6% of stake
Jul 6 – 810b5-1 plan
Eugene Nonko
Director · sold 76,307 at avg $13.89
$1.06M
3.6% of stake
Jul 6 – 710b5-1 plan
Steven Yi
See Remarks · sold 43,721 at avg $14.05
$614k
1.6% of stake
Jun 29 – Jul 110b5-1 plan
Eugene Nonko
Director · sold 34,461 at avg $12.41
$428k
1.6% of stake
Jul 110b5-1 plan
Steven Yi
See Remarks · sold 96,000 at $12.90
$1.24M
3.4% of stake
Jun 2610b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 3,000 at $11.16
$33k
0.5% of stake
Jun 22 – 2410b5-1 plan
Eugene Nonko
Director · sold 23,202 at avg $10.25
$238k
1.1% of stake
Jun 16 – 1710b5-1 plan
Eugene Nonko
Director · sold 23,202 at avg $10.00
$232k
1.1% of stake
Jun 1610b5-1 plan
Steven Yi
See Remarks · sold 24,000 at $10.01
$240k
0.8% of stake
Jun 1510b5-1 plan
Keith Cramer
Chief Revenue Officer · sold 13,000 at $9.47
$123k
4.4% of stake
Jun 1010b5-1 plan
Eugene Nonko
Director · sold 23,202 at avg $10.00
$232k
1.1% of stake
Jun 510b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 3,000 at $8.89
$27k
0.5% of stake
May 1510b5-1 plan
Keith Cramer
Chief Revenue Officer · sold 13,000 at $8.05
$105k
4.2% of stake
May 1510b5-1 plan
Kuanling Amy Yeh
Chief Technology Officer · sold 12,000 at $8.05
$97k
2.1% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch MAX, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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