Southwest Airlines Co. (LUV) Insider Trading

Last 12 months

Insiders sold $307k and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. EVP Operations Justin Jones sold $302k on Dec 5, 2025, 12% of their stake, outside a plan. The last open-market buy by an executive or director was in Aug 2025.

Net open-market

−$307k

0 buys · 2 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 2

executives and directors

Last open-market buy

Aug 2025

Aug 6, 2025

Get an email when LUV's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Apr 7	Lisa M Atherton Director	SoldNo plan	118	$37.95	$4k	1.0%	Form 4
Dec 5, 2025	Justin Jones EVP Operations	SoldNo plan	8,085	$37.36	$302k	12%	Form 4
Aug 6, 2025	Gregg A Saretsky Director	Bought 2 parts	3,345	$30.03 average	$100k	16%	Form 4
Aug 5, 2025	Sarah Feinberg Director	Bought 2 parts	1,500	$30.01 average	$45k	12%	Form 4
Apr 30, 2025	Gregg A Saretsky Director	Bought	3,670	$27.29	$100k	33%	Form 4
Apr 29, 2025	Pierre R Breber Director	Bought 19 parts	10,000	$26.89 average	$269k	26%	Form 4
Apr 28, 2025	David P Hess Director	Bought	7,500	$26.52	$199k	48%	Form 4
Mar 14, 2025	Sarah Feinberg Director	Bought	500	$31.48	$16k	7.1%	Form 4
Mar 13, 2025	Patricia A Watson Director	Bought	3,268	$30.58	$100k	35%	Form 4
Mar 13, 2025	Christopher P. Reynolds Director	Bought	3,258	$30.68	$100k	21%	Form 4
Mar 12, 2025	C. David Cush Director	Bought	5,000	$30.03	$150k	36%	Form 4
Jan 30, 2025	Lisa M Atherton Director	Bought	118	$31.28	$4k	1.9%	Form 4
Dec 6, 2024	Linda B. Rutherford Chief Administration Officer	SoldNo plan	3,849	$34.40	$132k	4.1%	Form 4
Oct 28, 2024	Elliott Investment Management L.p. Large holder	SoldNo plan	1,203,920	$29.83	$35.9M	2.0%	Form 4

Apr 7No plan
Lisa M Atherton
Director · sold 118 at $37.95
$4k
1.0% of stake
Dec 5, 2025No plan
Justin Jones
EVP Operations · sold 8,085 at $37.36
$302k
12% of stake
Aug 6, 2025
Gregg A Saretsky
Director · bought 3,345 at avg $30.03
$100k
16% of stake
Aug 5, 2025
Sarah Feinberg
Director · bought 1,500 at avg $30.01
$45k
12% of stake
Apr 30, 2025
Gregg A Saretsky
Director · bought 3,670 at $27.29
$100k
33% of stake
Apr 29, 2025
Pierre R Breber
Director · bought 10,000 at avg $26.89
$269k
26% of stake
Apr 28, 2025
David P Hess
Director · bought 7,500 at $26.52
$199k
48% of stake
Mar 14, 2025
Sarah Feinberg
Director · bought 500 at $31.48
$16k
7.1% of stake
Mar 13, 2025
Patricia A Watson
Director · bought 3,268 at $30.58
$100k
35% of stake
Mar 13, 2025
Christopher P. Reynolds
Director · bought 3,258 at $30.68
$100k
21% of stake
Mar 12, 2025
C. David Cush
Director · bought 5,000 at $30.03
$150k
36% of stake
Jan 30, 2025
Lisa M Atherton
Director · bought 118 at $31.28
$4k
1.9% of stake
Dec 6, 2024No plan
Linda B. Rutherford
Chief Administration Officer · sold 3,849 at $34.40
$132k
4.1% of stake
Oct 28, 2024No plan
Elliott Investment Management L.p.
Large holder · sold 1,203,920 at $29.83
$35.9M
2.0% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch LUV, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in LUV's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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