GoPro Inc. Insider Trading

GPRO

Last 12 months

Insiders sold 244K and bought nothing on the open market.

All of the selling was scheduled in advance under 10b5-1 plans. The last open-market buy by an executive or director was in May 2022.

Net open-market

−244K

0 buys · 6 sales

Under a 10b5-1 plan

100%

of the value sold

Insiders who bought / sold

0 / 2

executives and directors

Last open-market buy

May 2022

May 9, 2022

Get an email when GPRO's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
May 20	Brian McGee President and COO	Sold10b5-1 plan	130,631	$0.97	127K	12%	Form 4
May 18	Jason Christopher Stephen SVP, General Counsel	Sold10b5-1 plan	16,894	$1.11	19K	4.2%	Form 4
Feb 20	Brian McGee EVP, CFO and COO	Sold10b5-1 plan	59,509	$0.79	47K	8.0%	Form 4
Feb 18	Jason Christopher Stephen SVP, General Counsel	Sold10b5-1 plan	5,393	$0.80	4K	3.9%	Form 4
Nov 20, 2025	Brian McGee EVP, CFO and COO	Sold10b5-1 plan	4,579	$1.57	7K	0.6%	Form 4
Nov 18, 2025	Jason Christopher Stephen VP, GC and Corporate Secretary	Sold10b5-1 plan	26,011	$1.52	40K	15%	Form 4
Sep 19, 2025	William George Brumder Large holder	SoldNo plan	12,000	$2.49	30K	0.1%	Form 4
Aug 20, 2025	Brian McGee EVP, CFO and COO	Sold10b5-1 plan	150,043	$1.24	186K	16%	Form 4
Feb 19, 2025	Dean Jahnke SVP, Global Sales, CM, RE	Sold10b5-1 plan	6,323	$0.86	5K	1.7%	Form 4
Nov 13, 2024 – Nov 14, 2024	Alexander J Lurie Director	SoldNo plan 2 parts	280,388	$1.28 average	359K	82%	Form 4

May 2010b5-1 plan
Brian McGee
President and COO · sold 130,631 at $0.97
127K
12% of stake
May 1810b5-1 plan
Jason Christopher Stephen
SVP, General Counsel · sold 16,894 at $1.11
19K
4.2% of stake
Feb 2010b5-1 plan
Brian McGee
EVP, CFO and COO · sold 59,509 at $0.79
47K
8.0% of stake
Feb 1810b5-1 plan
Jason Christopher Stephen
SVP, General Counsel · sold 5,393 at $0.80
4K
3.9% of stake
Nov 20, 202510b5-1 plan
Brian McGee
EVP, CFO and COO · sold 4,579 at $1.57
7K
0.6% of stake
Nov 18, 202510b5-1 plan
Jason Christopher Stephen
VP, GC and Corporate Secretary · sold 26,011 at $1.52
40K
15% of stake
Sep 19, 2025No plan
William George Brumder
Large holder · sold 12,000 at $2.49
30K
0.1% of stake
Aug 20, 202510b5-1 plan
Brian McGee
EVP, CFO and COO · sold 150,043 at $1.24
186K
16% of stake
Feb 19, 202510b5-1 plan
Dean Jahnke
SVP, Global Sales, CM, RE · sold 6,323 at $0.86
5K
1.7% of stake
Nov 13, 2024 – Nov 14, 2024No plan
Alexander J Lurie
Director · sold 280,388 at avg $1.28
359K
82% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch GPRO, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Peers

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Held by ETFs

GPRO is in 6 US ETFs. The largest of them, with GPRO's weight in each:

Spot a number that looks wrong? Check it in GPRO's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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