Generac Holdings Inc. (GNRC) Insider Trading

Last 12 months

Insiders sold $19.4M and bought nothing on the open market.

68% of the selling was scheduled in advance under 10b5-1 plans. Chief Financial Officer York A. Ragen sold $5.74M on Feb 25, 15% of their stake, outside a plan. The last open-market buy by an executive or director was in Dec 2022.

Net open-market

−$19.4M

0 buys · 23 sales

Under a 10b5-1 plan

68%

of the value sold

Insiders who bought / sold

0 / 4

executives and directors

Last open-market buy

Dec 2022

Dec 5, 2022

Get an email when GNRC's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 5 – 6	Norman P Taffe President Generac Home	Sold10b5-1 plan 4 parts	550	$216.70 average	$119k	4.8%	Form 4
Oct 2	Kyle Andrew Raabe President, Home Power Gen.	Sold10b5-1 plan 2 parts	603	$212.57 average	$128k	5.7%	Form 4
Oct 1	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$206.00	$1.03M	0.9%	Form 4
Sep 17	Norman P Taffe President Generac Home	Sold10b5-1 plan	150	$229.50	$34k	1.3%	Form 4
Sep 17	Kyle Andrew Raabe President, Home Power Gen.	Sold10b5-1 plan 2 parts	603	$229.50 average	$138k	5.5%	Form 4
Sep 8	Norman P Taffe President Generac Home	Sold10b5-1 plan 3 parts	400	$188.70 average	$75k	3.4%	Form 4
Sep 1	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$182.21	$911k	0.9%	Form 4
Aug 7	Kyle Andrew Raabe President, Home Power Gen.	Sold10b5-1 plan 2 parts	586	$213.35 average	$125k	5.2%	Form 4
Aug 5	Norman P Taffe President Generac Home	Sold10b5-1 plan 4 parts	550	$218.83 average	$120k	3.4%	Form 4
Aug 3	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$194.89	$974k	0.9%	Form 4
Jul 6	Norman P Taffe President Generac Home	Sold10b5-1 plan 4 parts	550	$256.00 average	$141k	3.4%	Form 4
Jul 1	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$288.05	$1.44M	0.9%	Form 4
Jun 5	Norman P Taffe President Generac Home	Sold10b5-1 plan 4 parts	550	$272.26 average	$150k	3.3%	Form 4
Jun 1	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$272.18	$1.36M	0.9%	Form 4
May 1	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$260.02	$1.3M	0.9%	Form 4
Apr 1	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$199.81	$999k	0.9%	Form 4
Mar 5	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$216.95	$1.08M	0.9%	Form 4
Feb 25	York A. Ragen Chief Financial Officer	SoldNo plan 7 parts	24,362	$235.61 average	$5.74M	15%	Form 4
Feb 25	Norman P Taffe President Energy Technology	SoldNo plan 2 parts	1,973	$238.53 average	$471k	12%	Form 4
Feb 2	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$166.91	$835k	0.9%	Form 4
Jan 2	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$137.98	$690k	0.9%	Form 4
Dec 1, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$148.27	$741k	0.9%	Form 4
Nov 3, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$166.43	$832k	0.9%	Form 4
Oct 1, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$167.42	$837k	0.9%	Form 4
Sep 2, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$181.21	$906k	0.9%	Form 4
Aug 1, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$189.35	$947k	0.9%	Form 4
Jul 1, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$142.40	$712k	0.9%	Form 4
Jun 5, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$127.47	$637k	0.9%	Form 4
Jun 5, 2025	Kyle Andrew Raabe President Consumer Power	SoldNo plan	1,630	$126.85	$207k	18%	Form 4
Feb 3, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$145.15	$726k	0.9%	Form 4
Jan 2, 2025	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$157.50	$788k	0.9%	Form 4
Dec 2, 2024	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$189.83	$949k	0.9%	Form 4
Nov 27, 2024	Erik Wilde President Domestic C&I	SoldNo plan	4,332	$193.07	$836k	24%	Form 4
Nov 13, 2024	Aaron Jagdfeld Chief Executive Officer	SoldNo plan 2 parts	29,993	$193.34 average	$5.8M	4.9%	Form 4
Nov 6, 2024	York A. Ragen Chief Financial Officer	SoldNo plan 5 parts	29,081	$184.73 average	$5.37M	18%	Form 4
Nov 6, 2024	Rajendra Kumar Kanuru EVP, GC, Corp. Secretary	SoldNo plan	3,187	$183.58	$585k	23%	Form 4
Nov 1, 2024	Aaron Jagdfeld Chief Executive Officer	Sold10b5-1 plan	5,000	$166.60	$833k	0.9%	Form 4

Oct 5 – 610b5-1 plan
Norman P Taffe
President Generac Home · sold 550 at avg $216.70
$119k
4.8% of stake
Oct 210b5-1 plan
Kyle Andrew Raabe
President, Home Power Gen. · sold 603 at avg $212.57
$128k
5.7% of stake
Oct 110b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $206.00
$1.03M
0.9% of stake
Sep 1710b5-1 plan
Norman P Taffe
President Generac Home · sold 150 at $229.50
$34k
1.3% of stake
Sep 1710b5-1 plan
Kyle Andrew Raabe
President, Home Power Gen. · sold 603 at avg $229.50
$138k
5.5% of stake
Sep 810b5-1 plan
Norman P Taffe
President Generac Home · sold 400 at avg $188.70
$75k
3.4% of stake
Sep 110b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $182.21
$911k
0.9% of stake
Aug 710b5-1 plan
Kyle Andrew Raabe
President, Home Power Gen. · sold 586 at avg $213.35
$125k
5.2% of stake
Aug 510b5-1 plan
Norman P Taffe
President Generac Home · sold 550 at avg $218.83
$120k
3.4% of stake
Aug 310b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $194.89
$974k
0.9% of stake
Jul 610b5-1 plan
Norman P Taffe
President Generac Home · sold 550 at avg $256.00
$141k
3.4% of stake
Jul 110b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $288.05
$1.44M
0.9% of stake
Jun 510b5-1 plan
Norman P Taffe
President Generac Home · sold 550 at avg $272.26
$150k
3.3% of stake
Jun 110b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $272.18
$1.36M
0.9% of stake
May 110b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $260.02
$1.3M
0.9% of stake
Apr 110b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $199.81
$999k
0.9% of stake
Mar 510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $216.95
$1.08M
0.9% of stake
Feb 25No plan
York A. Ragen
Chief Financial Officer · sold 24,362 at avg $235.61
$5.74M
15% of stake
Feb 25No plan
Norman P Taffe
President Energy Technology · sold 1,973 at avg $238.53
$471k
12% of stake
Feb 210b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $166.91
$835k
0.9% of stake
Jan 210b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $137.98
$690k
0.9% of stake
Dec 1, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $148.27
$741k
0.9% of stake
Nov 3, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $166.43
$832k
0.9% of stake
Oct 1, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $167.42
$837k
0.9% of stake
Sep 2, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $181.21
$906k
0.9% of stake
Aug 1, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $189.35
$947k
0.9% of stake
Jul 1, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $142.40
$712k
0.9% of stake
Jun 5, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $127.47
$637k
0.9% of stake
Jun 5, 2025No plan
Kyle Andrew Raabe
President Consumer Power · sold 1,630 at $126.85
$207k
18% of stake
Feb 3, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $145.15
$726k
0.9% of stake
Jan 2, 202510b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $157.50
$788k
0.9% of stake
Dec 2, 202410b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $189.83
$949k
0.9% of stake
Nov 27, 2024No plan
Erik Wilde
President Domestic C&I · sold 4,332 at $193.07
$836k
24% of stake
Nov 13, 2024No plan
Aaron Jagdfeld
Chief Executive Officer · sold 29,993 at avg $193.34
$5.8M
4.9% of stake
Nov 6, 2024No plan
York A. Ragen
Chief Financial Officer · sold 29,081 at avg $184.73
$5.37M
18% of stake
Nov 6, 2024No plan
Rajendra Kumar Kanuru
EVP, GC, Corp. Secretary · sold 3,187 at $183.58
$585k
23% of stake
Nov 1, 202410b5-1 plan
Aaron Jagdfeld
Chief Executive Officer · sold 5,000 at $166.60
$833k
0.9% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch GNRC, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in GNRC's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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