The Walt Disney Company (DIS) Insider Trading

Last 12 months

Insiders bought $2.11M and sold $2.79M on the open market.

86% of the selling was scheduled in advance under 10b5-1 plans. Sr EVP and Chief Comm Officer Paul M Roeder sold $382k on Aug 19, 100% of their stake, outside a plan.

Net open-market

−$678k

2 buys · 7 sales

Under a 10b5-1 plan

86%

of the value sold

Insiders who bought / sold

2 / 3

executives and directors

Last open-market buy

Feb 2026

Feb 12, 2026

Get an email when DIS's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 16	Brent Woodford EVP, Control, Fin Plan & Tax	Sold10b5-1 plan	2,856	$111.68	$319k	4.3%	Form 4
Oct 8	Brent Woodford EVP, Control, Fin Plan & Tax	Sold10b5-1 plan	3,618	$105.31	$381k	5.4%	Form 4
Sep 1	Brent Woodford EVP, Control, Fin Plan & Tax	Sold10b5-1 plan	3,618	$107.13	$388k	5.5%	Form 4
Aug 19	Paul M Roeder Sr EVP and Chief Comm Officer	SoldNo plan	3,596	$106.32	$382k	100%	Form 4
Aug 14	Brent Woodford EVP, Control, Fin Plan & Tax	Sold10b5-1 plan	7,238	$105.31	$762k	10%	Form 4
Feb 12	Amy Chang Director	Bought	916	$107.85	$99k	6.6%	Form 4
Jan 22	Sonia L Coleman Sr. EVP & Chief People Officer	Sold10b5-1 plan	2,473	$114.00	$282k	71%	Form 4
Dec 24, 2025	Sonia L Coleman Sr. EVP & Chief People Officer	Sold10b5-1 plan	2,431	$114.00	$277k	71%	Form 4
Dec 12, 2025	James P Gorman Director	Bought	18,000	$111.89	$2.01M	68%	Form 4
Aug 25, 2025	Sonia L Coleman Sr. EVP and Chief HR Officer	Sold10b5-1 plan	1,971	$118.57	$234k	66%	Form 4
May 13, 2025	Brent Woodford EVP, Control, Fin Plan & Tax	SoldNo plan	1,000	$110.85	$111k	2.1%	Form 4
Jan 22, 2025	Sonia L Coleman Sr. EVP and Chief HR Officer	Sold10b5-1 plan	689	$108.76	$75k	43%	Form 4
Dec 17, 2024	Sonia L Coleman Sr. EVP and Chief HR Officer	Sold10b5-1 plan	3,078	$111.36	$343k	78%	Form 4
Dec 11, 2024	Brent Woodford EVP, Control, Fin Plan & Tax	SoldNo plan 2 parts	8,000	$114.74 average	$918k	15%	Form 4
Nov 22, 2024	Robert A Iger Chief Executive Officer	SoldNo plan 2 parts	372,412	$114.57 average	$42.7M	60%	Form 4
Nov 20, 2024	Brent Woodford EVP, Control, Fin Plan & Tax	SoldNo plan	5,000	$113.62	$568k	10%	Form 4
Nov 11, 2024	Sonia L Coleman Sr. EVP and Chief HR Officer	Sold10b5-1 plan	2,798	$99.99	$280k	76%	Form 4

Oct 1610b5-1 plan
Brent Woodford
EVP, Control, Fin Plan & Tax · sold 2,856 at $111.68
$319k
4.3% of stake
Oct 810b5-1 plan
Brent Woodford
EVP, Control, Fin Plan & Tax · sold 3,618 at $105.31
$381k
5.4% of stake
Sep 110b5-1 plan
Brent Woodford
EVP, Control, Fin Plan & Tax · sold 3,618 at $107.13
$388k
5.5% of stake
Aug 19No plan
Paul M Roeder
Sr EVP and Chief Comm Officer · sold 3,596 at $106.32
$382k
100% of stake
Aug 1410b5-1 plan
Brent Woodford
EVP, Control, Fin Plan & Tax · sold 7,238 at $105.31
$762k
10% of stake
Feb 12
Amy Chang
Director · bought 916 at $107.85
$99k
6.6% of stake
Jan 2210b5-1 plan
Sonia L Coleman
Sr. EVP & Chief People Officer · sold 2,473 at $114.00
$282k
71% of stake
Dec 24, 202510b5-1 plan
Sonia L Coleman
Sr. EVP & Chief People Officer · sold 2,431 at $114.00
$277k
71% of stake
Dec 12, 2025
James P Gorman
Director · bought 18,000 at $111.89
$2.01M
68% of stake
Aug 25, 202510b5-1 plan
Sonia L Coleman
Sr. EVP and Chief HR Officer · sold 1,971 at $118.57
$234k
66% of stake
May 13, 2025No plan
Brent Woodford
EVP, Control, Fin Plan & Tax · sold 1,000 at $110.85
$111k
2.1% of stake
Jan 22, 202510b5-1 plan
Sonia L Coleman
Sr. EVP and Chief HR Officer · sold 689 at $108.76
$75k
43% of stake
Dec 17, 202410b5-1 plan
Sonia L Coleman
Sr. EVP and Chief HR Officer · sold 3,078 at $111.36
$343k
78% of stake
Dec 11, 2024No plan
Brent Woodford
EVP, Control, Fin Plan & Tax · sold 8,000 at avg $114.74
$918k
15% of stake
Nov 22, 2024No plan
Robert A Iger
Chief Executive Officer · sold 372,412 at avg $114.57
$42.7M
60% of stake
Nov 20, 2024No plan
Brent Woodford
EVP, Control, Fin Plan & Tax · sold 5,000 at $113.62
$568k
10% of stake
Nov 11, 202410b5-1 plan
Sonia L Coleman
Sr. EVP and Chief HR Officer · sold 2,798 at $99.99
$280k
76% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch DIS, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Services-Miscellaneous Amusement & Recreation

LYVLive Nation Entertainment, Inc.

Spot a number that looks wrong? Check it in DIS's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing DIS

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.