Salesforce Inc. Insider Trading

CRM

Last 12 months

Insiders bought $2.5M and sold $33.7M on the open market.

94% of the selling was scheduled in advance under 10b5-1 plans. Director Craig Conway sold $1.17M on Sep 4, 45% of their stake, outside a plan.

Net open-market

−$31.2M

4 buys · 3 sales

Under a 10b5-1 plan

94%

of the value sold

Insiders who bought / sold

2 / 3

executives and directors

Last open-market buy

Sep 2026

Sep 18, 2026

Get an email when CRM's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 18	David Blair Kirk Director	Bought	4,176	$239.33	999K	29%	Form 4
Sep 4	Craig Conway Director	SoldNo plan 2 parts	4,500	$260.61 average	$1.17M	45%	Form 4
Mar 19	Laura Alber Director	Bought 2 parts	2,571	$194.58 average	500K	37%	Form 4
Mar 18	David Blair Kirk Director	Bought	2,570	$194.62	500K	23%	Form 4
Jan 14	Neelie Kroes Director	SoldNo plan	3,893	$238.70	929K	35%	Form 4
Dec 17, 2025	David Blair Kirk Director	Bought	1,936	$258.64	501K	22%	Form 4
Dec 5, 2025	Valueact Holdings II, L.p. Large holder	Bought	96,000	$260.58	$25M	3.3%	Form 4
Dec 2, 2025	Parker Harris Co-Founder and CTO, Slack	Sold10b5-1 plan 5 parts	134,662	$234.70 average	$31.6M	6.5%	Form 4
Nov 3, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	122	$259.00 average	32K	<0.1%	Form 4
Oct 31, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 7 parts	2,250	$258.19 average	581K	<0.1%	Form 4
Oct 30, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 8 parts	2,250	$256.82 average	578K	<0.1%	Form 4
Oct 29, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 4 parts	2,250	$252.03 average	567K	<0.1%	Form 4
Oct 28, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	2,250	$257.07 average	578K	<0.1%	Form 4
Oct 27, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 3 parts	2,250	$256.13 average	576K	<0.1%	Form 4
Oct 24, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 4 parts	2,250	$255.55 average	575K	<0.1%	Form 4
Oct 23, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 3 parts	2,250	$255.62 average	575K	<0.1%	Form 4
Oct 22, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	2,250	$259.01 average	583K	<0.1%	Form 4
Oct 21, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 9 parts	2,250	$262.27 average	590K	<0.1%	Form 4
Oct 20, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 9 parts	2,250	$252.28 average	568K	<0.1%	Form 4
Oct 17, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 7 parts	2,250	$244.64 average	550K	<0.1%	Form 4
Oct 16, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 11 parts	2,250	$248.36 average	559K	<0.1%	Form 4
Oct 15, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	2,250	$238.37 average	536K	<0.1%	Form 4
Oct 14, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 7 parts	2,250	$243.91 average	549K	<0.1%	Form 4
Oct 10, 2025 – Oct 13, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 14 parts	4,500	$244.76 average	$1.1M	<0.1%	Form 4
Oct 9, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 8 parts	2,250	$243.26 average	547K	<0.1%	Form 4
Oct 8, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	2,250	$239.79 average	540K	<0.1%	Form 4
Oct 7, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 9 parts	2,250	$240.22 average	540K	<0.1%	Form 4
Oct 6, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 10 parts	2,250	$241.32 average	543K	<0.1%	Form 4
Oct 3, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 4 parts	2,250	$240.76 average	542K	<0.1%	Form 4
Oct 2, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	2,250	$237.64 average	535K	<0.1%	Form 4
Oct 1, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 7 parts	2,250	$236.38 average	532K	<0.1%	Form 4
Sep 30, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 8 parts	2,250	$238.17 average	536K	<0.1%	Form 4
Sep 29, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 3 parts	2,250	$244.53 average	550K	<0.1%	Form 4
Sep 26, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 4 parts	2,250	$242.91 average	547K	<0.1%	Form 4
Sep 25, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	2,250	$241.54 average	543K	<0.1%	Form 4
Sep 24, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 5 parts	2,250	$245.85 average	553K	<0.1%	Form 4
Sep 23, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 6 parts	2,250	$246.67 average	555K	<0.1%	Form 4
Sep 22, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 6 parts	2,250	$248.20 average	558K	<0.1%	Form 4
Sep 19, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 4 parts	2,250	$245.69 average	553K	<0.1%	Form 4
Sep 17, 2025 – Sep 18, 2025	Marc Benioff Chair and CEO	Sold10b5-1 plan 8 parts	4,500	$243.22 average	$1.09M	<0.1%	Form 4

Sep 18
David Blair Kirk
Director · bought 4,176 at $239.33
999K
29% of stake
Sep 4No plan
Craig Conway
Director · sold 4,500 at avg $260.61
$1.17M
45% of stake
Mar 19
Laura Alber
Director · bought 2,571 at avg $194.58
500K
37% of stake
Mar 18
David Blair Kirk
Director · bought 2,570 at $194.62
500K
23% of stake
Jan 14No plan
Neelie Kroes
Director · sold 3,893 at $238.70
929K
35% of stake
Dec 17, 2025
David Blair Kirk
Director · bought 1,936 at $258.64
501K
22% of stake
Dec 5, 2025
Valueact Holdings II, L.p.
Large holder · bought 96,000 at $260.58
$25M
3.3% of stake
Dec 2, 202510b5-1 plan
Parker Harris
Co-Founder and CTO, Slack · sold 134,662 at avg $234.70
$31.6M
6.5% of stake
Nov 3, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 122 at avg $259.00
32K
<0.1% of stake
Oct 31, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $258.19
581K
<0.1% of stake
Oct 30, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $256.82
578K
<0.1% of stake
Oct 29, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $252.03
567K
<0.1% of stake
Oct 28, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $257.07
578K
<0.1% of stake
Oct 27, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $256.13
576K
<0.1% of stake
Oct 24, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $255.55
575K
<0.1% of stake
Oct 23, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $255.62
575K
<0.1% of stake
Oct 22, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $259.01
583K
<0.1% of stake
Oct 21, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $262.27
590K
<0.1% of stake
Oct 20, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $252.28
568K
<0.1% of stake
Oct 17, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $244.64
550K
<0.1% of stake
Oct 16, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $248.36
559K
<0.1% of stake
Oct 15, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $238.37
536K
<0.1% of stake
Oct 14, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $243.91
549K
<0.1% of stake
Oct 10, 2025 – Oct 13, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 4,500 at avg $244.76
$1.1M
<0.1% of stake
Oct 9, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $243.26
547K
<0.1% of stake
Oct 8, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $239.79
540K
<0.1% of stake
Oct 7, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $240.22
540K
<0.1% of stake
Oct 6, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $241.32
543K
<0.1% of stake
Oct 3, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $240.76
542K
<0.1% of stake
Oct 2, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $237.64
535K
<0.1% of stake
Oct 1, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $236.38
532K
<0.1% of stake
Sep 30, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $238.17
536K
<0.1% of stake
Sep 29, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $244.53
550K
<0.1% of stake
Sep 26, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $242.91
547K
<0.1% of stake
Sep 25, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $241.54
543K
<0.1% of stake
Sep 24, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $245.85
553K
<0.1% of stake
Sep 23, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $246.67
555K
<0.1% of stake
Sep 22, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $248.20
558K
<0.1% of stake
Sep 19, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 2,250 at avg $245.69
553K
<0.1% of stake
Sep 17, 2025 – Sep 18, 202510b5-1 plan
Marc Benioff
Chair and CEO · sold 4,500 at avg $243.22
$1.09M
<0.1% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch CRM, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

CRM is in 418 US ETFs. The largest of them, with CRM's weight in each:

Spot a number that looks wrong? Check it in CRM's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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