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Our creativity platform enables our engaged and loyal community of nearly 5.9 million Active Users, as of December 31, 2025, to turn ideas into DIY goods from custom greeting cards and apparel to on-demand gifts and large-scale decor. We designed and built our ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing us to both introd…
$4.61
$0.02 (-0.54%)
Live · 05:22 PM
13.55% operating margin is respectable but not wide. ROIC at 15.49%. Suggests the business covers its cost of capital, but doesn't point to a wide moat.
Revenue declined 0.5% YoY. The question is whether this is cyclical or a structural shift.
Even for strong businesses, today's 14x P/E means the stock needs to keep delivering. There's no margin of safety if growth disappoints.
13.5x earnings. The multiple is below average. Either the market is pricing in deterioration you should investigate, or there's genuine value here.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$706M
▼ -0.5% YoY
Net Income (TTM)
$73M
▲ +22.1% YoY
Op. Margin
12.69%
▲ +2.9pp YoY
ROIC
17.60%
▲ +5.8pp YoY
Cash Flow & Balance Sheet
FCF
N/A
Op. Cash Flow (TTM)
$166M
▼ -24.4% YoY
Net Debt
-$245M
Net Cash Position
Cash & Equiv.
$256M
5Y CAGR: -5.9%
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At a P/E of 13.5, Cricut (CRCT)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in .
On quality, Cricut scores 52/100 on Intrinsiqq's quality scorecard (a mixed business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. It currently yields about 20.6%; see dividend safety for coverage and history. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Cricut scores 52 out of 100 on Intrinsiqq's quality score, a weighted blend of 6 metrics each scored 0 to 100, which makes it a mixed business on these measures. Recent fundamentals include a 12.7% operating margin and a 17.6% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Yes, Cricut pays a regular dividend of about $0.95 per share per year (typically in quarterly installments), a yield of roughly 20.6% at the current price. That is a payout ratio of about 276.0% of earnings, so the dividend is stretched at this level. A low headline yield is not the same as a weak dividend: what matters is how well earnings and free cash flow cover the payout and whether it is growing, not the percentage alone. For CRCT's full payout history, growth streak and dividend-safety score, see the dividends tab.
That depends on valuation and quality together, not either alone. you should weigh CRCT's valuation and scores 52/100 on quality (mixed). It also yields about 20.6%. A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.