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We provide advertisement and content production services and operate an award winning mobile and online advertising, digital media and entertainment business in China. After launching our CHEERS App in 2018, we are fast becoming one of the leading e-commerce platforms in China by allowing our users to access our online store (e-Mall), video content, live streaming, and online games.
$1.82
$0.04 (-2.15%)
EOD Jul 17, 2026
17.66% operating margin is respectable but not wide. ROIC at 7.68%. Suggests the business covers its cost of capital, but doesn't point to a wide moat.
Revenue growth slowed to 1.1%, essentially flat. This is a business that needs a catalyst.
Free cash flow declined 22% versus the prior year, cash generation momentum has weakened.
0.1x earnings, 0.1x FCF. The multiple is below average. Either the market is pricing in deterioration you should investigate, or there's genuine value here.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$149M
▲ +1.1% YoY
Net Income (TTM)
$26M
▼ -1.3% YoY
Op. Margin
17.66%
▲ +0.3pp YoY
ROIC
7.68%
▲ +0.8pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
$18M
▼ -21.6% YoY
Op. Cash Flow (TTM)
$18M
▼ -21.6% YoY
Net Debt
-$234M
Net Cash Position
Cash & Equiv.
$242M
5Y CAGR: +3.8%
5Y CAGR: +15.5%
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At a P/E of 0.1 and a price-to-free-cash-flow of 0.1, Cheer Holding (CHR) trades below a two-stage DCF intrinsic value of about $512.05 per share, so at $1.82 the stock looks undervalued (28,034.5% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Cheer Holding scores 71/100 on Intrinsiqq's quality scorecard (a solid business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about $512.05 per share for CHR, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around $384.04. At today's $1.82, that puts the stock about 28,034.5% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Cheer Holding scores 71 out of 100 on Intrinsiqq's quality score, a weighted blend of 8 metrics each scored 0 to 100, which makes it a solid business on these measures. Recent fundamentals include a 17.7% operating margin and a 7.7% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. CHR currently trades below its estimated intrinsic value and scores 71/100 on quality (solid). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.