AppFolio Inc. Insider Trading

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APPF

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Last 12 months

Insiders sold $4.48M and bought nothing on the open market.

90% of the selling was scheduled in advance under 10b5-1 plans. The last open-market buy by an executive or director was in Jun 2025.

Net open-market

−$4.48M

0 buys · 14 sales

Under a 10b5-1 plan

90%

of the value sold

Insiders who bought / sold

0 / 5

executives and directors

Last open-market buy

Jun 2025

Jun 9, 2025

Get an email when APPF's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 20 – 21	Maurice J Duca Large holder	Sold10b5-1 plan 24 parts	9,856	$218.87 average	$2.16M	3.7%	Form 4
Aug 19	Timothy Mathias Eaton Chief Financial Officer	Sold10b5-1 plan	373	$202.61	76K	2.2%	Form 4
Aug 19	Maurice J Duca Large holder	Sold10b5-1 plan 14 parts	7,001	$213.52 average	$1.49M	2.9%	Form 4
Aug 18 – 19	Maurice J Duca Large holder	Sold10b5-1 plan 30 parts	8,056	$203.53 average	$1.64M	8.4%	Form 4
Aug 17	Maurice J Duca Large holder	Sold10b5-1 plan 6 parts	5,600	$195.89 average	$1.1M	2.3%	Form 4
Aug 14 – 17	Maurice J Duca Large holder	Sold10b5-1 plan 30 parts	15,800	$200.11 average	$3.16M	14%	Form 4
Aug 14	William Shane Trigg Chief Executive Officer	Sold10b5-1 plan	2,057	$205.00	422K	2.8%	Form 4
Aug 13	Maurice J Duca Large holder	Sold10b5-1 plan 18 parts	6,693	$198.93 average	$1.33M	2.5%	Form 4
Aug 12 – 13	Maurice J Duca Large holder	Sold10b5-1 plan 30 parts	14,707	$197.28 average	$2.9M	11%	Form 4
Aug 11 – 12	Evan Pickering General Counsel	Sold10b5-1 plan 3 parts	463	$200.66 average	93K	8.2%	Form 4
Aug 11	Maurice J Duca Large holder	Sold10b5-1 plan 6 parts	5,442	$201.13 average	$1.09M	2.1%	Form 4
Aug 10 – 11	Maurice J Duca Large holder	Sold10b5-1 plan 30 parts	15,958	$199.22 average	$3.18M	10.0%	Form 4
Aug 10	Don Rigler Principal Accounting Officer	Sold10b5-1 plan	150	$195.87	29K	3.6%	Form 4
Aug 7	Maurice J Duca Large holder	Sold10b5-1 plan 12 parts	5,809	$198.44 average	$1.15M	1.9%	Form 4
Aug 6 – 7	Maurice J Duca Large holder	Sold10b5-1 plan 30 parts	15,591	$194.65 average	$3.03M	8.6%	Form 4
Aug 5	Evan Pickering General Counsel	Sold10b5-1 plan	661	$200.49	133K	10%	Form 4
Aug 5	Maurice J Duca Large holder	Sold10b5-1 plan 18 parts	8,334	$195.05 average	$1.63M	2.2%	Form 4
Aug 4 – 5	Maurice J Duca Large holder	Sold10b5-1 plan 30 parts	13,066	$194.76 average	$2.54M	6.5%	Form 4
Jul 31 – Aug 3	Maurice J Duca Large holder	Sold10b5-1 plan 21 parts	21,400	$184.58 average	$3.95M	5.2%	Form 4
Jul 28 – 30	Maurice J Duca Large holder	Sold10b5-1 plan 29 parts	23,900	$182.97 average	$4.37M	8.7%	Form 4
Jul 17 – 20	Maurice J Duca Large holder	Sold10b5-1 plan 12 parts	12,700	$181.39 average	$2.3M	2.8%	Form 4
Jul 15 – 16	Maurice J Duca Large holder	Sold10b5-1 plan 8 parts	11,387	$180.64 average	$2.06M	2.5%	Form 4
Jul 10 – 13	Maurice J Duca Large holder	Sold10b5-1 plan 6 parts	11,000	$180.15 average	$1.98M	2.3%	Form 4
Jul 7	Maurice J Duca Large holder	Sold10b5-1 plan 3 parts	10,700	$180.34 average	$1.93M	2.2%	Form 4
Jun 12	Evan Pickering General Counsel	Sold10b5-1 plan 4 parts	660	$155.25 average	102K	9.1%	Form 4
Jun 12	Don Rigler Principal Accounting Officer	Sold10b5-1 plan	150	$159.56	24K	3.4%	Form 4
Jun 12	Timothy Mathias Eaton Chief Financial Officer	Sold10b5-1 plan 5 parts	2,585	$160.07 average	414K	13%	Form 4
May 15	William Shane Trigg Chief Executive Officer	Sold10b5-1 plan 3 parts	3,584	$152.50 average	547K	4.5%	Form 4
May 12	Elizabeth Erin Barat Chief People Officer	SoldNo plan	1,978	$158.12	313K	8.4%	Form 4
Feb 17	William Shane Trigg Chief Executive Officer	Sold10b5-1 plan 11 parts	6,963	$169.73 average	$1.18M	12%	Form 4
Nov 24, 2025	Timothy Mathias Eaton Chief Financial Officer	SoldNo plan	517	$228.34	118K	4.9%	Form 4
Nov 17, 2025	William Shane Trigg Chief Executive Officer	Sold10b5-1 plan 9 parts	3,947	$240.45 average	949K	7.1%	Form 4
Nov 14, 2025	Evan Pickering General Counsel	Sold10b5-1 plan	334	$243.67	81K	10%	Form 4
Sep 11, 2025 – Sep 15, 2025	Matthew S Mazza Chief Trust Officer	SoldNo plan 2 parts	3,000	$278.70 average	836K	11%	Form 4
Sep 10, 2025	William Shane Trigg Chief Executive Officer	SoldNo plan 3 parts	4,000	$276.95 average	$1.11M	6.3%	Form 4
Sep 8, 2025	Janet Kerr Director	Sold10b5-1 plan 2 parts	2,500	$285.04 average	713K	18%	Form 4
Aug 27, 2025	Maurice J Duca Large holder	Sold10b5-1 plan 6 parts	3,700	$275.62 average	$1.02M	1.2%	Form 4
Aug 22, 2025 – Aug 26, 2025	Maurice J Duca Large holder	Sold10b5-1 plan 11 parts	12,900	$275.68 average	$3.56M	4.0%	Form 4
Aug 25, 2025	Timothy Mathias Eaton Chief Financial Officer	SoldNo plan	667	$276.58	184K	5.6%	Form 4
Aug 15, 2025	William Shane Trigg Chief Executive Officer	Sold10b5-1 plan	3,012	$264.98	798K	4.5%	Form 4

Aug 20 – 2110b5-1 plan
Maurice J Duca
Large holder · sold 9,856 at avg $218.87
$2.16M
3.7% of stake
Aug 1910b5-1 plan
Timothy Mathias Eaton
Chief Financial Officer · sold 373 at $202.61
76K
2.2% of stake
Aug 1910b5-1 plan
Maurice J Duca
Large holder · sold 7,001 at avg $213.52
$1.49M
2.9% of stake
Aug 18 – 1910b5-1 plan
Maurice J Duca
Large holder · sold 8,056 at avg $203.53
$1.64M
8.4% of stake
Aug 1710b5-1 plan
Maurice J Duca
Large holder · sold 5,600 at avg $195.89
$1.1M
2.3% of stake
Aug 14 – 1710b5-1 plan
Maurice J Duca
Large holder · sold 15,800 at avg $200.11
$3.16M
14% of stake
Aug 1410b5-1 plan
William Shane Trigg
Chief Executive Officer · sold 2,057 at $205.00
422K
2.8% of stake
Aug 1310b5-1 plan
Maurice J Duca
Large holder · sold 6,693 at avg $198.93
$1.33M
2.5% of stake
Aug 12 – 1310b5-1 plan
Maurice J Duca
Large holder · sold 14,707 at avg $197.28
$2.9M
11% of stake
Aug 11 – 1210b5-1 plan
Evan Pickering
General Counsel · sold 463 at avg $200.66
93K
8.2% of stake
Aug 1110b5-1 plan
Maurice J Duca
Large holder · sold 5,442 at avg $201.13
$1.09M
2.1% of stake
Aug 10 – 1110b5-1 plan
Maurice J Duca
Large holder · sold 15,958 at avg $199.22
$3.18M
10.0% of stake
Aug 1010b5-1 plan
Don Rigler
Principal Accounting Officer · sold 150 at $195.87
29K
3.6% of stake
Aug 710b5-1 plan
Maurice J Duca
Large holder · sold 5,809 at avg $198.44
$1.15M
1.9% of stake
Aug 6 – 710b5-1 plan
Maurice J Duca
Large holder · sold 15,591 at avg $194.65
$3.03M
8.6% of stake
Aug 510b5-1 plan
Evan Pickering
General Counsel · sold 661 at $200.49
133K
10% of stake
Aug 510b5-1 plan
Maurice J Duca
Large holder · sold 8,334 at avg $195.05
$1.63M
2.2% of stake
Aug 4 – 510b5-1 plan
Maurice J Duca
Large holder · sold 13,066 at avg $194.76
$2.54M
6.5% of stake
Jul 31 – Aug 310b5-1 plan
Maurice J Duca
Large holder · sold 21,400 at avg $184.58
$3.95M
5.2% of stake
Jul 28 – 3010b5-1 plan
Maurice J Duca
Large holder · sold 23,900 at avg $182.97
$4.37M
8.7% of stake
Jul 17 – 2010b5-1 plan
Maurice J Duca
Large holder · sold 12,700 at avg $181.39
$2.3M
2.8% of stake
Jul 15 – 1610b5-1 plan
Maurice J Duca
Large holder · sold 11,387 at avg $180.64
$2.06M
2.5% of stake
Jul 10 – 1310b5-1 plan
Maurice J Duca
Large holder · sold 11,000 at avg $180.15
$1.98M
2.3% of stake
Jul 710b5-1 plan
Maurice J Duca
Large holder · sold 10,700 at avg $180.34
$1.93M
2.2% of stake
Jun 1210b5-1 plan
Evan Pickering
General Counsel · sold 660 at avg $155.25
102K
9.1% of stake
Jun 1210b5-1 plan
Don Rigler
Principal Accounting Officer · sold 150 at $159.56
24K
3.4% of stake
Jun 1210b5-1 plan
Timothy Mathias Eaton
Chief Financial Officer · sold 2,585 at avg $160.07
414K
13% of stake
May 1510b5-1 plan
William Shane Trigg
Chief Executive Officer · sold 3,584 at avg $152.50
547K
4.5% of stake
May 12No plan
Elizabeth Erin Barat
Chief People Officer · sold 1,978 at $158.12
313K
8.4% of stake
Feb 1710b5-1 plan
William Shane Trigg
Chief Executive Officer · sold 6,963 at avg $169.73
$1.18M
12% of stake
Nov 24, 2025No plan
Timothy Mathias Eaton
Chief Financial Officer · sold 517 at $228.34
118K
4.9% of stake
Nov 17, 202510b5-1 plan
William Shane Trigg
Chief Executive Officer · sold 3,947 at avg $240.45
949K
7.1% of stake
Nov 14, 202510b5-1 plan
Evan Pickering
General Counsel · sold 334 at $243.67
81K
10% of stake
Sep 11, 2025 – Sep 15, 2025No plan
Matthew S Mazza
Chief Trust Officer · sold 3,000 at avg $278.70
836K
11% of stake
Sep 10, 2025No plan
William Shane Trigg
Chief Executive Officer · sold 4,000 at avg $276.95
$1.11M
6.3% of stake
Sep 8, 202510b5-1 plan
Janet Kerr
Director · sold 2,500 at avg $285.04
713K
18% of stake
Aug 27, 202510b5-1 plan
Maurice J Duca
Large holder · sold 3,700 at avg $275.62
$1.02M
1.2% of stake
Aug 22, 2025 – Aug 26, 202510b5-1 plan
Maurice J Duca
Large holder · sold 12,900 at avg $275.68
$3.56M
4.0% of stake
Aug 25, 2025No plan
Timothy Mathias Eaton
Chief Financial Officer · sold 667 at $276.58
184K
5.6% of stake
Aug 15, 202510b5-1 plan
William Shane Trigg
Chief Executive Officer · sold 3,012 at $264.98
798K
4.5% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch APPF, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

APPF is in 105 US ETFs. The largest of them, with APPF's weight in each:

Spot a number that looks wrong? Check it in APPF's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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