Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Nelly Group AB (publ) is a Sweden-based fashion company specializing in e-commerce and retail, primarily targeting young women aged 15-25 in the Nordic region and internationally. Founded in 2004 in Borås, the heartland of Swedish textile and e-commerce industries, it pioneered influencer marketing and direct digital sales. The company offers a curated selection of clothing, accessories, beauty products, sportswear, lingerie, and swimwear for women, alongside clothes, shoes, and accessories for men under the Nelly brand. Products are sold through physical stores and online platforms Nelly.com and NLYman.com, with own brands comprising a significant portion of sales. Formerly known as Qliro Group AB (publ), it rebranded in November 2020 following divestitures. Headquartered in Borås with around 151-157 employees, Nelly Group AB operates in the consumer discretionary sector, focusing on apparel retail. It emphasizes strong online momentum, high gross margins, and growth initiatives like brand partnerships with Diesel and Nike, positioning it as a key player in the digital fashion market.
kr 33.76
+kr 0.10 (+0.30%)
Live · 11:04 PM · Twelve Data
13.11% operating margin is respectable but not wide. ROIC at 27.20%. Suggests the business covers its cost of capital, but doesn't point to a wide moat.
Revenue up 15.5% YoY with margins expanding 4.6pp. However, free cash flow softened 31%, worth monitoring whether this is timing or structural.
Free cash flow declined 31% versus the prior year, cash generation momentum has weakened.
6.4x earnings, 13.0x FCF. The multiple is below average. Either the market is pricing in deterioration you should investigate, or there's genuine value here.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
kr 1.26B
▲ +15.5% YoY
Net Income (TTM)
kr 157M
▲ +102.0% YoY
Op. Margin
12.20%
▲ +4.6pp YoY
ROIC
27.20%
▲ +8.3pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
kr 78M
▼ -31.1% YoY
Op. Cash Flow (TTM)
kr 89M
▼ -23.1% YoY
Net Debt
kr 33M
Cash & Equiv.
kr 254M
3Y CAGR: -0.9%
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At a P/E of 6.4 and a price-to-free-cash-flow of 13.0, Nelly Group AB (publ) (NELLY.XSTO) trades below a two-stage DCF intrinsic value of about SEK 129.63 per share, so at SEK 33.76 the stock looks undervalued (284.0% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Nelly Group AB (publ) scores 73/100 on Intrinsiqq's quality scorecard (a solid business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about SEK 129.63 per share for NELLY.XSTO, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around SEK 97.22. At today's SEK 33.76, that puts the stock about 284.0% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Nelly Group AB (publ) scores 73 out of 100 on Intrinsiqq's quality score, a weighted blend of 8 metrics each scored 0 to 100, which makes it a solid business on these measures. Recent fundamentals include a 12.2% operating margin and a 27.2% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. NELLY.XSTO currently trades below its estimated intrinsic value and scores 73/100 on quality (solid). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.