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INTRODUCTION Harte Hanks, Inc., together with its subsidiaries ( Harte Hanks, Company, we, our, or us ) is a glob al Business Experience Outsourcing company . We operate at the intersection of data, marketing , sales, customer care, fulfillment, and logistics integrating front office revenue growth and customer experience operations with back office execution to deliver measurable business outc…
$2.44
+$0.00 (+0.00%)
EOD Jul 17, 2026
Operating margin is thin at 0.24%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue declined 13.9% YoY. The question is whether this is cyclical or a structural shift.
ROIC dropped from 3.49% to 0.68%, capital efficiency is deteriorating. Negative free cash flow of -$4M. The business is consuming cash, not generating it.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$155M
▼ -13.9% YoY
Net Income (TTM)
-$1M
▲ +97.3% YoY
Op. Margin
-0.22%
▼ -0.9pp YoY
ROIC
-0.63%
▼ -2.8pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
-$4M
▲ +33.3% YoY
Op. Cash Flow (TTM)
-$1M
▲ +41.9% YoY
Net Debt
$17M
Cash & Equiv.
$5M
5Y CAGR: -2.0%
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Harte-Hanks (HHS)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Harte-Hanks scores 8/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full . This is analysis, not investment advice.
Harte-Hanks scores 8 out of 100 on Intrinsiqq's quality score, a weighted blend of 6 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a -0.2% operating margin and a -0.6% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. you should weigh HHS's valuation and scores 8/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.