Baidu Inc. ADR
Baidu Inc. ADR is a Chinese technology company that provides internet search, online marketing, cloud services, and artificial intelligence-powered products and services. Baidu Inc. focuses on search-based and feed-based advertising, AI cloud solutions, smart devices, and intelligent driving technologies, while also offering digital content and mobile ecosystem services through its core platform. The company operates alongside iQIYI, its online entertainment business, which distributes video and related content across multiple formats. Headquartered in Beijing, China, Baidu Inc. serves consumers, advertisers, and enterprise clients across the digital economy, playing a central role in China’s internet services, AI applications, and online media markets.
$77.60
-$1.22 (-1.55%)
Live
Operating margin is thin at 8.03%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue declined 3.0% YoY. Margins deteriorated 7.9pp alongside, both lines moving the wrong way.
Free cash flow declined 227% versus the prior year, cash generation momentum has weakened. ROIC dropped from 5.06% to 2.25%, capital efficiency is deteriorating.
Price History
Valuation & Multiples
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
¥127.31B
▼ -3.0% YoY
Net Income (TTM)
-¥4.12B
▼ -77.4% YoY
Op. Margin
6.91%
▼ -7.9pp YoY
ROIC
2.25%
▼ -2.8pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
-¥3.45B
▼ -226.6% YoY
Op. Cash Flow (TTM)
¥9.97B
▼ -114.1% YoY
Net Debt
-¥18.19B
Net Cash Position
Cash & Equiv.
¥115.27B
3Y CAGR: +1.4%
Continue Research
Is Baidu Inc. ADR (BIDU) overvalued?
Baidu Inc. ADR (BIDU)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Baidu Inc. ADR scores 20/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from company filings; read the full methodology, or see how the market compares in our US profitability statistics. This is analysis, not investment advice.
Frequently asked
Is Baidu Inc. ADR a high-quality business?+
Baidu Inc. ADR scores 20 out of 100 on Intrinsiqq's quality score, a weighted blend of 6 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a 6.9% operating margin and a 2.2% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from company filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Is Baidu Inc. ADR a good stock to buy right now?+
That depends on valuation and quality together, not either alone. you should weigh BIDU's valuation and scores 20/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from company filings, not investment advice.
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Data sourced from company filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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