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Baidu Inc. is a Chinese technology company focused on internet and artificial intelligence services. Its core business centers on search-based and feed-based online marketing solutions delivered through the Baidu App and related platforms, connecting advertisers with consumers across a wide range of sectors. Baidu operates through two main segments: Baidu Core, which includes its search engine, AI-powered cloud infrastructure, intelligent driving solutions, mapping, and smart assistant services; and iQIYI, an online video platform offering a broad catalog of professionally produced and user-generated content. Within Baidu Core, the company provides Baidu AI Cloud, Baidu Maps, Baidu Apollo autonomous driving and auto solutions, and DuerOS voice-based smart assistant for Chinese-language interactions. These products position Baidu as a key infrastructure and platform provider in China’s digital advertising, cloud computing, and intelligent mobility markets. Incorporated in 2000 and headquartered in Beijing, Baidu today serves enterprises, public sector organizations, and consumers through its integrated ecosystem of search, cloud, content, and AI-driven services.
$107.24
$5.58 (-4.95%)
EOD Jul 17, 2026
Operating margin is thin at 8.03%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue declined 3.0% YoY. Margins deteriorated 7.9pp alongside, both lines moving the wrong way.
Free cash flow declined 227% versus the prior year, cash generation momentum has weakened. ROIC dropped from 5.06% to 2.25%, capital efficiency is deteriorating.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
¥128.70B
▼ -3.0% YoY
Net Income (TTM)
¥930M
▼ -77.4% YoY
Op. Margin
7.03%
▼ -7.9pp YoY
ROIC
2.25%
▼ -2.8pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
-¥7.76B
▼ -226.6% YoY
Op. Cash Flow (TTM)
-¥7.76B
▼ -152.3% YoY
Net Debt
-¥18.19B
Net Cash Position
Cash & Equiv.
¥115.27B
3Y CAGR: +1.4%
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Baidu (BIDU)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Baidu scores 20/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full . This is analysis, not investment advice.
Baidu scores 20 out of 100 on Intrinsiqq's quality score, a weighted blend of 6 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a 7.0% operating margin and a 2.2% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. you should weigh BIDU's valuation and scores 20/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.