Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Rusta AB (publ) is a leading Swedish retailer in the Nordic variety hard discount market, specializing in affordable home and leisure products. Founded in 1986 by Anders Forsgren and Bengt-Olov Forssell, the company opened its first store in Gävle, Sweden, offering everyday items at the lowest possible prices. Today, it operates over 220 stores across Sweden, Norway, Finland, and Germany, complemented by an online sales channel in Sweden and Finland. Rusta provides a curated assortment including small furniture, lighting, rugs, textiles, seasonal decorations for Christmas and holidays, garden items, consumables, home exercise equipment, pet products, DIY tools, paints, flooring, beauty articles, cleaning supplies, and health snacks. With more than 5,200 employees and headquartered in Upplands Väsby, Sweden, Rusta's Club Rusta loyalty program boasts over 6.4 million members, accounting for about 80% of annual sales. Listed on Nasdaq Stockholm in 2023, the company aims to expand as Europe's leading variety hard discount retailer, emphasizing quality, low prices, and sustainability in the consumer cyclical sector.
kr 7.10
+kr 0.14 (+2.01%)
EOD Jun 25, 2026 · Twelve Data
Operating margin is thin at 7.57%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue grew 6.5%, steady but not accelerating.
Net debt of kr 5.27B represents 4.5x FCF, leverage limits flexibility.
2.0x earnings, 0.9x FCF. The multiple is below average. Either the market is pricing in deterioration you should investigate, or there's genuine value here.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
kr 12.60B
▲ +6.5% YoY
Net Income (TTM)
kr 549M
▲ +15.3% YoY
Op. Margin
7.57%
▲ +0.3pp YoY
ROIC
9.72%
▲ +0.7pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
kr 1.18B
▲ +62.7% YoY
Op. Cash Flow (TTM)
kr 1.54B
▲ +47.6% YoY
Net Debt
kr 5.27B
Cash & Equiv.
kr 160M
3Y CAGR: +7.3%
3Y CAGR: +12.4%
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At a P/E of 2.0 and a price-to-free-cash-flow of 0.9, Rusta AB (publ) (RUSTA.XSTO) trades below a two-stage DCF intrinsic value of about SEK 355.95 per share, so at SEK 7.10 the stock looks undervalued (4,913.3% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Rusta AB (publ) scores 74/100 on Intrinsiqq's quality scorecard (a solid business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. It currently yields about 20.4%; see dividend safety for coverage and history. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about SEK 355.95 per share for RUSTA.XSTO, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around SEK 266.96. At today's SEK 7.10, that puts the stock about 4,913.3% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Rusta AB (publ) scores 74 out of 100 on Intrinsiqq's quality score, a weighted blend of 8 metrics each scored 0 to 100, which makes it a solid business on these measures. Recent fundamentals include a 7.6% operating margin and a 9.7% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Yes, Rusta AB (publ) pays a regular dividend of about SEK 1.45 per share per year (typically in quarterly installments), a yield of roughly 20.4% at the current price. That is a payout ratio of about 40.4% of earnings, so the dividend is well covered. A low headline yield is not the same as a weak dividend: what matters is how well earnings and free cash flow cover the payout and whether it is growing, not the percentage alone. For RUSTA.XSTO's full payout history, growth streak and dividend-safety score, see the dividends tab.
That depends on valuation and quality together, not either alone. RUSTA.XSTO currently trades below its estimated intrinsic value and scores 74/100 on quality (solid). It also yields about 20.4%. A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.