Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Rapala VMC Oyj is a Finland-based fishing tackle company founded in 1936 by Lauri Rapala, renowned for inventing the world's first floating minnow lure. The company designs, manufactures, markets, and distributes a wide array of fishing products worldwide, including lures, baits, hooks, lines, rods, reels, filet knives, and accessories. It also produces equipment for winter sports and other outdoor activities through an extensive brand portfolio, such as Rapala, VMC, Okuma, 13 Fishing, Sufix, Storm, Blue Fox, Marttiini, Peltonen, Williamson, and Terminator. Headquartered in Asikkala with around 1,800 employees across 40 countries, Rapala VMC Oyj holds a leading position as the global market leader in lures, treble hooks, and fishing-related knives and tools. The company emphasizes innovation, sustainability—aiming for lead-free wobblers and renewable energy in production—and serves anglers through a broad sales network spanning Europe, North America, and beyond. With a history of strategic acquisitions like VMC in 2000 and Okuma rights in 2021, it continues to shape the recreational fishing industry.
€1.10
+€0.00 (+0.46%)
EOD Jul 2, 2026
Operating margin is thin at 3.60%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue growth slowed to 3.0%, essentially flat. This is a business that needs a catalyst.
Free cash flow declined 94% versus the prior year, cash generation momentum has weakened. Net debt of €74M represents 61.3x FCF, leverage limits flexibility.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
€228M
▲ +3.0% YoY
Net Income (TTM)
-€5M
▼ -1325.0% YoY
Op. Margin
3.60%
▲ +2.2pp YoY
ROIC
2.77%
▲ +1.6pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
€1M
▼ -93.8% YoY
Op. Cash Flow (TTM)
€3M
▼ -83.3% YoY
Net Debt
€74M
Cash & Equiv.
€18M
3Y CAGR: -6.1%
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Rapala VMC Oyj (RAP1V.XHEL) trades above a two-stage DCF intrinsic value of about €-1.37 per share, so at €1.10 the stock looks overvalued (225.1% above estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Rapala VMC Oyj scores 17/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about €-1.37 per share for RAP1V.XHEL, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around €-1.03. At today's €1.10, that puts the stock about 225.1% above estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Rapala VMC Oyj scores 17 out of 100 on Intrinsiqq's quality score, a weighted blend of 7 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a 3.6% operating margin and a 2.8% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. RAP1V.XHEL currently trades above its estimated intrinsic value and scores 17/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.