Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Procook Group Plc is a prominent entity within the homeware retail industry, specializing in the design, manufacture, and distribution of high-quality kitchenware and cookware products. Established with the aim of offering superior culinary tools directly to consumers, Procook's product range extends from pots and pans to cutlery and bakeware, catering to various cooking styles and preferences. With a strong direct-to-consumer business model, Procook Group Plc harnesses both physical retail stores and an extensive online platform to reach customers across the UK and internationally. This dual-channel presence underscores its commitment to accessibility and customer convenience. In the financial markets, Procook Group Plc plays a significant role as a representative of the consumer goods sector, particularly within the niche of domestic culinary products. The company's emphasis on innovation, quality, and sustainability aligns with growing consumer trends that prioritize environmentally friendly and functional home solutions. Procook Group Plc's strategic market position and its ability to adapt to evolving consumer needs demonstrate its influence and continual growth trajectory in the global homewares landscape.
£0.46
£0.02 (-3.54%)
EOD Jul 3, 2026
Operating margin is thin at 4.39%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue up 11.0% YoY with margins expanding 4.4pp.
At 54x earnings, the current multiple leaves limited room for execution misses or growth deceleration.
54.5x earnings, 7.1x FCF. The market is pricing in years of above-average growth. If that thesis breaks, downside from multiple compression alone could be 30%+. This is a stock where you're paying for the future, not the present.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
£69M
▲ +11.0% YoY
Net Income (TTM)
£1M
▲ +64.3% YoY
Op. Margin
4.39%
▲ +4.4pp YoY
ROIC
7.58%
▲ +7.5pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
£7M
▲ +5.5% YoY
Op. Cash Flow (TTM)
£11M
▲ +27.4% YoY
Net Debt
£22M
Cash & Equiv.
£3M
3Y CAGR: +0.2%
3Y CAGR: +107.9%
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At a P/E of 54.5 and a price-to-free-cash-flow of 7.1, Procook Group (PROC.XLON) trades below a two-stage DCF intrinsic value of about £3.10 per share, so at £0.46 the stock looks undervalued (568.6% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Procook Group scores 45/100 on Intrinsiqq's quality scorecard (a mixed business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about £3.10 per share for PROC.XLON, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around £2.32. At today's £0.46, that puts the stock about 568.6% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Procook Group scores 45 out of 100 on Intrinsiqq's quality score, a weighted blend of 8 metrics each scored 0 to 100, which makes it a mixed business on these measures. Recent fundamentals include a 4.4% operating margin and a 7.6% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. PROC.XLON currently trades below its estimated intrinsic value and scores 45/100 on quality (mixed). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.