Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Profoto Holding AB (publ) is a Swedish public limited liability company and the global leader in premium lighting solutions for professional photographers and studios since 1968. The company specializes in the development, manufacture, marketing, and sale of advanced studio flash systems, light shaping tools, and automated lighting solutions tailored for the professional photography industry. Notable innovations include AirX technology and hybrid products designed for on-location photographers handling both photos and video, combining hardware and software for seamless performance. Operating through a single Photographics segment, Profoto serves professional photographers, commercial customers like consumer brands, and e-commerce companies, generating the majority of revenue from the Americas, with significant contributions from EMEA and APAC regions across over 60 global markets. Products are distributed via dealers and subsidiaries focused on sales. Headquartered in Sundbyberg, Stockholm, with approximately 121 employees, Profoto Holding AB upholds Swedish Corporate Governance Code standards and went public in 2021, playing a key role in enabling creative visual content production in the consumer cyclical leisure sector.
kr 0.69
+kr 0.00 (+0.59%)
EOD Jun 25, 2026 · Twelve Data
Operating margin is thin at 1.78%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue declined 15.6% YoY. Margins deteriorated 18.5pp alongside, both lines moving the wrong way.
ROIC dropped from 20.62% to 1.44%, capital efficiency is deteriorating. Operating margin contracted 18.5pp YoY, cost discipline may be slipping.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
kr 602M
▼ -15.6% YoY
Net Income (TTM)
-kr 14M
▼ -118.3% YoY
Op. Margin
1.83%
▼ -18.5pp YoY
ROIC
1.44%
▼ -19.2pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
kr 50M
▲ +245.7% YoY
Op. Cash Flow (TTM)
kr 36M
▼ -14.1% YoY
Net Debt
kr 182M
Cash & Equiv.
kr 48M
3Y CAGR: -10.1%
3Y CAGR: -34.9%
Continue Research
Profoto Holding AB (publ) (PRFO.XSTO) trades below a two-stage DCF intrinsic value of about SEK 17.11 per share, so at SEK 0.69 the stock looks undervalued (2,394.4% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Profoto Holding AB (publ) scores 23/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about SEK 17.11 per share for PRFO.XSTO, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around SEK 12.83. At today's SEK 0.69, that puts the stock about 2,394.4% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Profoto Holding AB (publ) scores 23 out of 100 on Intrinsiqq's quality score, a weighted blend of 7 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a 1.8% operating margin and a 1.4% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. PRFO.XSTO currently trades below its estimated intrinsic value and scores 23/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.