Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
/
Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Moonpig Group plc is a leading technology-driven platform specializing in online greeting cards, gifts, flowers, and experiences. Founded in 2000 as the UK's first online physical greeting card retailer, it pioneered personalized e-commerce gifting, leveraging digital printing and data analytics to enable customization through websites and mobile apps. The company operates core brands including Moonpig in the UK and Ireland, Greetz in the Netherlands, and Experiences via Buyagift and Red Letter Days, offering everything from bespoke cards with photos and messages to experiential gifts like short breaks and dining outings. Headquartered in London, United Kingdom, Moonpig Group plc serves customers across the UK, Netherlands, Australia, Ireland, and the United States, capturing extensive customer data—six times more than competitors—to drive loyalty through features like occasion reminders, AI-powered recommendations, and subscription services such as Moonpig Plus with over 1 million members. With approximately 670 employees, it disrupts the nonstore retail sector by fulfilling over 50 million personalized items annually in core markets, emphasizing convenience, personalization, and the shift to online gifting in an underpenetrated market. Listed on the London Stock Exchange and part of the FTSE 250 Index since 2021, Moonpig Group plc continues innovating with technologies like handwriting replication and video messages to foster meaningful connections.
£2.59
+£0.05 (+1.81%)
EOD Jul 3, 2026
Operating margin is thin at 3.41%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue growth slowed to 2.6%, essentially flat. Margins also contracted 15.6pp. This is a business that needs a catalyst.
ROIC dropped from 29.11% to 4.83%, capital efficiency is deteriorating. Operating margin contracted 15.6pp YoY, cost discipline may be slipping.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
£350M
▲ +2.6% YoY
Net Income (TTM)
-£11M
▼ -132.4% YoY
Op. Margin
3.41%
▼ -15.6pp YoY
ROIC
4.83%
▼ -24.3pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
£66M
▲ +8.3% YoY
Op. Cash Flow (TTM)
£68M
▼ -9.8% YoY
Net Debt
£96M
Cash & Equiv.
£13M
3Y CAGR: +4.8%
3Y CAGR: +13.4%
Continue Research
Moonpig Group (MOON.XLON) trades below a two-stage DCF intrinsic value of about £5.09 per share, so at £2.59 the stock looks undervalued (96.4% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Moonpig Group scores 46/100 on Intrinsiqq's quality scorecard (a mixed business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. It currently yields about 0.4%; see dividend safety for coverage and history. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about £5.09 per share for MOON.XLON, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around £3.82. At today's £2.59, that puts the stock about 96.4% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Moonpig Group scores 46 out of 100 on Intrinsiqq's quality score, a weighted blend of 7 metrics each scored 0 to 100, which makes it a mixed business on these measures. Recent fundamentals include a 3.4% operating margin and a 4.8% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Yes, Moonpig Group pays a regular dividend of about £0.01 per share per year (typically in quarterly installments), a yield of roughly 0.4% at the current price. A low headline yield is not the same as a weak dividend: what matters is how well earnings and free cash flow cover the payout and whether it is growing, not the percentage alone. For MOON.XLON's full payout history, growth streak and dividend-safety score, see the dividends tab.
That depends on valuation and quality together, not either alone. MOON.XLON currently trades below its estimated intrinsic value and scores 46/100 on quality (mixed). It also yields about 0.4%. A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.