Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Kjell Group AB (publ) is a Swedish retail company specializing in consumer electronics accessories. The company operates a network of physical stores and an online platform, offering a diverse range of products including cables, chargers, batteries, audio equipment, computer peripherals, networking solutions, smart home devices, and mobile accessories. These items cater to both everyday consumers seeking practical tech enhancements and hobbyists building custom setups. Kjell Group AB (publ) serves customers across Sweden, Norway, and Denmark, providing expert advice through in-store specialists and workshops that demonstrate product usage and troubleshooting. Its product selection emphasizes quality, compatibility, and innovation in the consumer electronics sector, bridging the gap between complex technology and user-friendly applications. Founded in 1997 and headquartered in Mölnlycke, Sweden, Kjell Group AB (publ) plays a key role in the Nordic retail market by making essential tech accessories accessible and supported by knowledgeable service.
kr 1.01
+kr 0.05 (+5.21%)
Live · 08:39 PM · Twelve Data
The business is unprofitable at the operating level (-15.79% margin). The thesis depends entirely on whether and when it reaches sustainable profitability.
Revenue declined 7.9% YoY. Margins deteriorated 16.8pp alongside, both lines moving the wrong way.
Free cash flow declined 46% versus the prior year, cash generation momentum has weakened. ROIC dropped from 1.17% to -17.98%, capital efficiency is deteriorating.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (FY)
kr 2.38B
▼ -7.9% YoY
Net Income (FY)
-kr 388M
▼ -1851.5% YoY
Op. Margin
-15.79%
▼ -16.8pp YoY
ROIC
-17.98%
▼ -19.1pp YoY
Cash Flow & Balance Sheet
FCF (FY)
kr 65M
▼ -46.5% YoY
Op. Cash Flow (FY)
kr 152M
▲ +17.8% YoY
Net Debt
kr 513M
Cash & Equiv.
kr 271M
3Y CAGR: -3.0%
3Y CAGR: -31.1%
Continue Research
Kjell Group AB (publ) (KJELL.XSTO) trades below a two-stage DCF intrinsic value of about SEK 8.77 per share, so at SEK 1.01 the stock looks undervalued (768.5% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Kjell Group AB (publ) scores 15/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about SEK 8.77 per share for KJELL.XSTO, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around SEK 6.58. At today's SEK 1.01, that puts the stock about 768.5% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Kjell Group AB (publ) scores 15 out of 100 on Intrinsiqq's quality score, passing 1 of 7 checks, which makes it a lower-quality business on these measures. Recent fundamentals include a -15.8% operating margin and a -18.0% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full check-by-check breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. KJELL.XSTO currently trades below its estimated intrinsic value and scores 15/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.