Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Björn Borg AB is a Swedish apparel fashion brand named after the legendary tennis player, specializing in underwear, sports apparel, footwear, and accessories. The company develops and markets products under the Björn Borg name, focusing on fashionable performance wear with vibrant patterns and innovative designs that emphasize comfort and style. Its core offerings include men's, women's, and children's underwear (52% of 2024 sales), sports apparel (25%), footwear (10%), and other items like bags and licensed eyewear (13%). Björn Borg AB operates a multi-channel distribution model encompassing own e-commerce, company stores, franchises, wholesalers, and retailers, prioritizing digital growth and consumer proximity. Key markets include Sweden (35% of sales), Netherlands (23%), Finland (12%), with expansion in Germany, Belgium, and Denmark. Headquartered in Solna, Sweden, the company maintains a solid financial profile with an operating margin around 10%, equity ratio above 50%, and a commitment to sustainability, targeting a 50% reduction in carbon emissions by 2030. Björn Borg AB plays a significant role in the athleisure sector, blending sports functionality with fashion appeal for active consumers across Europe.
kr 5.53
+kr 0.03 (+0.55%)
EOD Jun 23, 2026 · Twelve Data
10.68% operating margin is respectable but not wide. ROIC at 20.15%. Suggests the business covers its cost of capital, but doesn't point to a wide moat.
Revenue grew 5.5%, steady but not accelerating. Free cash flow declined 31% despite revenue growth, conversion is weakening.
Free cash flow declined 31% versus the prior year, cash generation momentum has weakened.
16.5x earnings, 14.3x FCF. Valuation is in a reasonable range. The main question is whether the business can re-accelerate or if current trajectory is already priced in.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
kr 1.06B
▲ +5.5% YoY
Net Income (TTM)
kr 93M
▲ +26.7% YoY
Op. Margin
11.67%
▲ +0.4pp YoY
ROIC
20.15%
▼ -0.2pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
kr 108M
▼ -30.8% YoY
Op. Cash Flow (TTM)
kr 119M
▼ -19.7% YoY
Net Debt
kr 79M
Cash & Equiv.
kr 14M
3Y CAGR: +7.7%
3Y CAGR: -6.3%
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At a P/E of 16.5 and a price-to-free-cash-flow of 14.3, Björn Borg AB (BORG.XSTO) trades below a two-stage DCF intrinsic value of about SEK 70.99 per share, so at SEK 5.53 the stock looks undervalued (1,183.7% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Björn Borg AB scores 86/100 on Intrinsiqq's quality scorecard (a high-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. It currently yields about 4.9%; see dividend safety for coverage and history. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about SEK 70.99 per share for BORG.XSTO, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around SEK 53.24. At today's SEK 5.53, that puts the stock about 1,183.7% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Björn Borg AB scores 86 out of 100 on Intrinsiqq's quality score, passing 5 of 8 checks, which makes it a high-quality business on these measures. Recent fundamentals include a 11.7% operating margin and a 20.2% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full check-by-check breakdown is on the quality scorecard.
Yes, Björn Borg AB pays a regular dividend of about SEK 3.00 per share per year (typically in quarterly installments), a yield of roughly 4.9% at the current price. That is a payout ratio of about 81.1% of earnings, so the dividend is covered, with less cushion. Björn Borg AB has grown the dividend at roughly 18.9% a year over the past few years. A low headline yield is not the same as a weak dividend: what matters is how well earnings and free cash flow cover the payout and whether it is growing, not the percentage alone. For BORG.XSTO's full payout history, growth streak and dividend-safety score, see the dividends tab.
That depends on valuation and quality together, not either alone. BORG.XSTO currently trades below its estimated intrinsic value and scores 86/100 on quality (high-quality). It also yields about 4.9%. A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.